Captain Marketing Manager
at Careem Dubai, United Arab Emirates Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
Captains are the backbone of Careem’s success. As the Captain Marketing Manager, you will lead, develop, and execute a high-impact marketing strategy to drive captain acquisition, engagement, and retention across all markets.
This is a centralized role focused on scaling acquisition channels, optimizing marketing performance, and strengthening the captain value proposition. You will work closely with growth, digital, and operations teams to build an efficient and scalable captain marketing function that supports Careem’s expansion.
Key Responsibilities
1. Develop and Lead the Captain Marketing Strategy
Build and scale the captain marketing function, defining strategic pillars, value proposition, and brand identity.
Own and manage the supply marketing roadmap, prioritizing data-driven, high-impact initiatives.
Allocate and optimize the captain acquisition marketing budget for maximum efficiency and ROI.
2. Drive Captain Acquisition & Growth
Identify and scale high-performing acquisition channels (digital performance marketing, job boards, referral programs, OOH, offline activations, partnerships, etc.).
Design and execute multi-channel acquisition campaigns to build a strong captain pipeline.
Work closely with Performance Marketing, Growth, and Analytics teams to drive targeted and cost-efficient campaigns.
Continuously test, analyze, and optimize marketing strategies to lower Cost Per Acquisition (CPA) and improve conversion rates.
3. Improve Captain Engagement & Retention
Develop segmentation models to tailor engagement strategies based on captain behavior and profiles.
Create captain engagement initiatives (community-building, incentives, events, activations) to boost retention.
Enhance the captain communication journey across CRM, push notifications, email, and in-app messaging.
Collaborate with Product, Operations, and Support teams to improve captain satisfaction and loyalty.
4. Insights, Analytics & Experimentation
Leverage captain research, behavioral data, and competitor insights to refine marketing strategies.
Establish and track core KPIs such as Cost Per Acquisition (CPA), Conversion Rate, Engagement Rate, Churn Rate, and Retention Metrics.
Implement a test-and-learn approach, continuously optimizing marketing initiatives based on performance data.
What You Need to Succeed
Must-Have Experience & Skills:
✅ 5-7 years of experience in marketing, with a proven track record in growth marketing, acquisition, or lifecycle marketing.
✅ Extensive digital marketing experience, including performance marketing, paid media, CRM, and marketing automation.
✅ Strong expertise in brand building, storytelling, and customer segmentation.
✅ Proven ability to launch, track, and optimize multi-channel marketing campaigns (ATL, BTL, and digital).
✅ Experience working in fast-paced, high-growth, or marketplace businesses (e-commerce, tech startups, etc.).
✅ Data-driven mindset with strong analytical skills, comfortable working with marketing performance metrics and dashboards.
✅ Excellent communication and cross-functional collaboration skills, with the ability to influence senior stakeholders.
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
Work and learn from great minds by joining a community of inspiring colleagues. Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential. Explore new opportunities to learn and grow every day.
Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
(If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)* Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
