Business Development Executive

BDE professionals collaborate with sales and marketing departments and product development teams regularly. They ensure the company’s offerings align with the customer and market demands. 

This role is strategic and operational, just like sales or account executives. The following sections will discuss the job description of a BDE and their skills in detail. 

Business Development Executive Roles and Responsibilities

Here are the following duties of a BDE. Some duties may seem similar to sales executives, but this is a mid-level role with more managerial and cross-departmental responsibilities.

• Identifying business opportunities by generating leads and building relationships with clients for company growth
• Understanding the needs of clients and providing the right solutions that help them through effective presentations
• Analysing and researching new trends in the market relevant to the company
• Attending networking events to source and pitch to potential clients and promoting products or services of the company that helps them
• Knowing the company’s vision and mission
• Knowing the product to create demos for customers and move the sales cycle forward
• Understanding client requirements and feedback
• Implementing effective business and sales strategies by working closely with sales and marketing teams, and reporting to senior management
• Documenting sales contracts that comply with legal requirements
• Following up on sales inquiries
• Mentoring and training entry-level sales professionals in the company and helping them manage Key Result Areas (KRAs) 
• Tracking the performance of sales and business decisions and meeting targets
• Managing administrative duties, including updating data on Customer Relationship Management (CRM) software like Salesforce, or using email marketing tools
• Identifying weaknesses and strengths of the company 
• Allocating resources and budget to sales and marketing departments

Basic Requirements of Becoming a Business Development Executive

You can find BDE jobs across India with companies requiring these professionals with at least 3 to 8 years of experience. Graduates from marketing, sales, and business administration are preferable, but the role is not limited to them. Anyone with a graduate degree with a penchant for negotiating, persuading, and mass speaking, and some years of sales experience can become a business development executive.

Below are some qualifying requirements and skills expected in a business development executive role. 

Communication Skills

It broadly covers business communication, negotiation, persuasion, emotional intelligence, presentation, and interpersonal relationships. 

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Business development executives must articulate information clearly, and even listen and empathise. Apart from strong verbal skills, the professional must be able to write concise information in reports and emails.

And since the BDE has to present information accurately, they must be able to use presentation tools, including 

MS Office suite

, Tableau, and similar. 

Don't forget to check the free MS Office courses to take!

All in all, the business development executive must be able to develop and maintain relationships with clients. Building rapport, negotiating contracts, visiting networking events, pitching ideas to potential customers, etc., are necessary. 

Marketing Skills

Business development executives need to work closely with marketing teams. 

They must be able to make use of the market environment to assess how their company’s offerings are helpful to the customer as well as better than the competitors. Marketing research is crucial. 

Business development executives also need to generate leads, so they must have the knowledge of the basics of digital marketing covering content, social media, and emails. 

Do explore the free digital marketing courses to learn basics fast!

They must be aware of how leads generate at the top of the marketing funnel, and discuss sales strategies to help them through the bottom of the funnel. 

Even, concepts such as branding and market positioning are important for business development executives to learn and apply.

These professionals need a broad understanding of marketing, overall. 

Sales Skills