Job Description
Brands Engagement Marketing Executive - Aura - Strategy & Digital - UAE
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Job Number:
4388839
Work type:
Permanent - Full Time
Location:
UAE
Categories:
Mid-Senior Level
Brands Engagement Executive
Role Profile
- Commercially driven and lead engagement with brands in securing offers and rewards that drives key KPI’s
- Showcase and help brands understand the value of data
- Design, configure, test, and quality assure offers and rewards to optimize user experience
- Maintain high standards of Arabic content quality and alignment with market trends.
- Keep abreast of loyalty programme competitor activities by division
- Share results and performance of key campaigns and engagements with brands
- Support the Loyalty Marketing team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme
- Working closely with the Alshaya Brands, translating Brand Marketing Plans into Loyalty Programme opportunities
Key Performance Areas
- Lead Loyalty Programme initiatives in order to drive customer acquisition, development, retention at a brand level
- Foster great relationship with brand partners
- Promote customer engagement through Customer Loyalty Offers and Rewards
- Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar
- Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams,
- Drive Brand Planning sessions with Alshaya brands, translating the brand elements into Loyalty exclusive activities
- Planning, development and execution of omni channel campaigns, to provide an effective sales funnel to maximize loyalty value
- Adopting and helping brands adopt new processes and best practice standards
- Supporting the adoption of brand guidelines across the business
Skills Required
Essential
- Ability to work with internal and external stakeholders on multiple deliverables
- Think both creative and strategically, translating into marketing campaigns
- Proactive with organizational skills
- Detailed oriented with strong inter-personal skills
- Good problem-solving and a logical approach to work
- Excellent communicator (written and verbal); AR is preferred
- Team working
Experience
- 3+ years direct experience in Marketing or Brand Planning
- Experience within Fashion / Beauty/ Wellness / Food industry
- Experience in cross channel marketing campaigns (SMS, email, push notifications, digital, social media, website/web portal)
- Planning, executing and delivering Marketing Campaigns
- Expert user of MS Office: Excel, Word, PowerPoint
Advertised: 09 Oct 2024 Arabian Standard Time
Applications close: 08 Nov 2024 Arabian Standard Time
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Job Details
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Job Location
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United Arab Emirates
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Company Industry
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Other Business Support Services
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Company Type
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Unspecified
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Employment Type
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Unspecified
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Monthly Salary Range
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Unspecified
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Number of Vacancies
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Unspecified