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Job Description

Role Profile

  • Commercially driven and lead engagement with brands in securing offers and rewards that drives key KPI’s
  • Showcase and help brands understand the value of data
  • Design, configure, test, and quality assure offers and rewards to optimize user experience
  • Maintain high standards of Arabic content quality and alignment with market trends.
  • Keep abreast of loyalty programme competitor activities by division
  • Share results and performance of key campaigns and engagements with brands
  • Support the Loyalty Marketing team delivering the launch and roll out business as usual marketing of Alshaya’s loyalty programme
  • Working closely with the Alshaya Brands, translating Brand Marketing Plans into Loyalty Programme opportunities


Skills

Key Performance Areas

  • Lead Loyalty Programme initiatives in order to drive customer acquisition, development, retention at a brand level
  • Foster great relationship with brand partners
  • Promote customer engagement through Customer Loyalty Offers and Rewards
  • Working closely with the Marketing Team to deliver the Loyalty Marketing Plan and promotional calendar
  • Work closely and build strong and effective relations within Brand Marketing teams, wider CRM, Digital and Strategic Planning teams,
  • Drive Brand Planning sessions with Alshaya brands, translating the brand elements into Loyalty exclusive activities
  • Planning, development and execution of omni channel campaigns, to provide an effective sales funnel to maximize loyalty value
  • Adopting and helping brands adopt new processes and best practice standards
  • Supporting the adoption of brand guidelines across the business

 

Skills Required

Essential

  • Ability to work with internal and external stakeholders on multiple deliverables
  • Think both creative and strategically, translating into marketing campaigns
  • Proactive with organizational skills
  • Detailed oriented with strong inter-personal skills
  • Good problem-solving and a logical approach to work
  • Excellent communicator (written and verbal); AR is preferred
  • Team working

Experience

  • 3+ years direct experience in Marketing or Brand Planning
  • Experience within Fashion / Beauty/ Wellness / Food industry
  • Experience in cross channel marketing campaigns (SMS, email, push notifications, digital, social media, website/web portal)
  • Planning, executing and delivering Marketing Campaigns
  • Expert user of MS Office: Excel, Word, PowerPoint


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Alshaya Group
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Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers, Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences. Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.

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