Requirements
Marketing Campaign Management:
Develop and execute end-to-end marketing campaigns, including defining target audience, messaging, content creation, and distribution channels.
Collaborate with content and design teams to create compelling assets tailored needs and pain points.
Deliver Marketing Activity Plan
Marketing Strategy:
Deliver and support the Marketing Strategy through country STRAP-and monitor market dynamics of the country
Marketing Technology Utilization:
Manage and optimize marketing automation platforms (e.g.,Hubspot) to facilitate lead nurturing, scoring, and conversion.
Oversee CRM systems (e.g., Salesforce) to track leads, opportunities, and customer interactions.
Leverage marketing technologies to implement personalized and data-driven marketing strategies.
Data Analysis and Reporting:
Utilize advanced analytics tools to assess the effectiveness of marketing initiatives, analyzing metrics such as lead quality, conversion rates, and pipeline contribution.
Generate reports and dashboards to provide actionable insights to both marketing and sales teams.
Collaborate with sales operations to ensure accurate data tracking and reporting across systems.
Process/Portfolio Optimization and Workflow Enhancement:
Identify opportunities to streamline marketing processes, from lead acquisition to conversion.
Implement and improve workflows, ensuring that lead handoffs between marketing and sales are seamless and effective.
Collaborate with teams to maintain a unified approach in customer engagement strategies.
Support Regional projects like Plutus, Harmonica
Account-Based Marketing (ABM):
Collaborate with sales teams to develop and execute targeted account-based marketing campaigns.
Utilize data-driven insights to personalize marketing efforts for specific high-value accounts.
Monitor and report on the effectiveness of ABM campaigns in driving engagement and revenue.
Sales Alignment and Collaboration:
Maintain a close working relationship with sales teams to ensure alignment on lead qualification criteria, nurturing strategies, and campaign objectives.
Facilitate regular communication between marketing and sales to optimize lead handoffs and improve overall lead-to-revenue conversion.
Marketing specialists create, manage, and analyze campaigns that drive growth for products, services, or companies. They have a strong understanding of current trends, as well as the needs of their target audience, and strategize with other teams to develop marketing initiatives with measurable results. Marketing specialists are also familiar with data analysis, tracking both qualitative and quantitative data to better understand user behavior and identify effective solutions that improve conversion rates.
Monitor current trends to develop effective outbound and inbound marketing campaigns for the company
Collaborate with other departments to create necessary marketing and advertising content
Analyze ongoing marketing campaigns and assess their key performance indicators
Create detailed performance reports that provide information on lead generation, site traffic, and other important metrics