Brand Manager - Foodservice

Our client is looking to recruit his Brand Manager 

Main Responsibilities:

1. Contribute to Foodservice Premium Strategy:

• Assist in developing long-term plans and budgets.
• Develop and define the annual foodservice marketing plan.

• Oversee regional innovation projects and develop 360° launch plans.
• Analyze brand performance, trends, and competition to provide recommendations for optimization.
• Collaborate with market leaders to enhance brand development in terms of sales, profitability, and market share.

• Develop an annual activation plan for the foodservice network.
• Define communication strategies and develop media plans.
• Co-manage digital strategy alongside digital activation leads.
• Enhance sales tools and organize culinary events in the region.

• Create signature recipes with local Chef Ambassadors.
• Engage chef networks through events, demonstrations, and trade shows.

• Develop a loyalty program strategy.
• Organize specific events and services for VIP clients.

• Represent the company at prominent trade shows such as Gulfood

Required Qualities:

• Strategic and Operational Vision: Ability to operate within an international context.
• 3 years in similar role
• Experience of the GCC market is required
• MBA in marketing or equivalent
• Autonomy and Challenge Orientation: Ability to prioritize various demands and work independently.
• Analytical Skills: Strong analytical and synthesis capabilities.
• Project Management: Experience in managing projects with a high degree of autonomy.
• Market Knowledge: Excellent understanding of the Middle Eastern market.
• Languages: Professional proficiency in English (B2 level) and Arabic is required; French is a plus.