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Job Description

What you will do


Brand Experience: 

  • Strategize, plan and execute all product launches, including media event, VIP & public activations
  • Plan and executive sales events in various showrooms to increase footfall 
  • Set up a sustainable Toyota and Lexus brand standards program
  • Work alongside the Senior Managers for each brand and GM Marketing to work on various partnerships and sponsorships for both brands 
  • Responsible for asset development and refresh in sales and service centers 
  • Plan and organize network development events such as showroom openings, refurbishments, etc. 
  • Support relevant teams for other internal events such as National Skills contest, HR events, etc. 
  • Strategize all public activations/ guerilla activities to increase brand awareness and engagement 
  • Manage event budget to ensure no over/under spend 
  • Reporting and PDCA (Plan, Check, Do, Act) so there are learnings for future projects   

 

Instore Experience: 

  • Analyze brand positioning and consumer insights
  • Partnering with cross-functional teams to enable the success regarding customer experience
  • Develop a strong understanding of the brand's key customer journeys
  • Define KPIs to monitor success and progress
  • Responsible for brand standards across both brands
  • Implement brand guidelines, monitor product display and customer reactions 
  • Conduct audits in all locations 

 

Development: 

  • Actively participate in trainings to improve personal leadership skills 
  • Develop a succession and training plan in conjunction with the brand experience team to ensure a clear career growth path is created with transparent milestones and objectives. Activity should include relevant training courses, mentoring and new projects to create empowerment with accountability.


Skills

Required skills to be successful

  • Marketing Educational knowledge, preferably in Marketing, Communications or related field 
  • Brand Experience understanding, UAE automotive events experience 
  • Organized and high-pressure activation problem solving skills
  • Technical production knowledge and technology incorporation

 

About the team

The role reports to the General Manager Marketing. You will collaborate with sales, aftersales, product planning, Al-Futtaim Automotive Group’s digital, PR and finance teams to ensure proper communication and synergies over the expected targets. 

 

What equips you for the role

  • The ideal candidate should champion brand and consumer experience across all media platforms and touchpoints. 
  • Must possess strong technical expertise and a proven track record in executing events and activations within the UAE market.
  • Preferably millennial able to feel, sense breath and understand social media trends
  • Experience of dealing with agencies
  • Ability to think creative and critical as an individual while working effectively with a team 
  • Comfort working in a fast-faced, constantly-changing environment
  • A real can-do attitude with perfect execution skills


Job Details

Job Location
Dubai United Arab Emirates
Company Industry
Retail & Wholesale
Company Type
Employer (Private Sector)
Job Role
Marketing and PR
Employment Type
Full Time Employee
Monthly Salary Range
Unspecified
Number of Vacancies
1
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Al Futtaim Group logo
Al Futtaim Group

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

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