Binance Accelerator Program - Social Media (MENASA) UAE, Dubai / Early Careers / Local Marketing Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.
About Binance Accelerator Program Binance Accelerator Program is a concise fixed-term program designed for Early Career Talent to have an immersive experience in the rapidly expanding Web3 space. You will be given the opportunity to experience life at Binance and understand what goes on behind the scenes of the worlds’ leading blockchain ecosystem. Alongside your job, there will also be a focus on networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about BAP Program . Who may applyCurrent university students and recent graduates
About this position We are looking for a marketer; but most importantly someone who is strong-willed and self-motivated. A person that can understand complex topics and create innovative and efficient content with performing outcomes.
The ideal candidate is in tune with the cryptocurrency industry and passionate about Binance; you are versatile with a “hacker” mindset and a great person to work with, able to write and edit clear, concise copy on tight deadlines.
We are looking for an organized and rigorous worker, with excellent English and no fear to do the hard work when it is needed. We are a team of builders, so we build. “Hardcore” is one of the core values of Binance, remember that when you apply. Please note that
only English CVs will be evaluated.
About Web3 Social Media Team
Reporting into the MENA & South Asia team, this role will involve execution and strategy work to support Binance’s Web3 initiatives. Managing the Binance regional social media accounts will be the top priority, alongside working with the social media manager to support priority Web3 initiatives. Responsibilities: - Manage Binance social accounts, from shaping strategy to creating and posting content
- Working with the social media manager, regional team and global social team to define content strategy and branding
- Maximise content distribution through other Binance channels
- Be part of the regional social media team, contributing to the regional Binance accounts on each platform
- Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams
- Work with partners to create and execute growth campaigns and events
- Measure, report, and analyze the performance of social media growth and one-off campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
- Analyze social media landscape to supply actionable insights
- Engage and build communities through one-on-one as well as one-to-many conversations
Requirements: - Currently pursuing or graduated from Bachelors in Marketing or other relevant fields
- Native-level fluency in English
- Native-level fluency in Arabic is a plus
- Fundamental understanding of the crypto market, on-going trends and Binance’s product suite
- [Preferred] Plugged in to crypto twitter - aware of current meta, key players, sentiments, trends, etc
- Strong writing and copywriting skills. Demonstrate a clear and concise style of communication
- Experience in content creation and social media management (including for personal means)
- Experience in digital marketing or social media related roles for brands is a huge plus
- Strong sense of ownership and responsibility, resistant to stress, self-motivated and results oriented
- Remote and start-up experience is a plus
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