B2C Channel Marketing Manager

We’re looking for a  B2C Channel Marketing Manager to join our commercial team  in Dubai, United Arab Emirates.

We are Signify, formerly Philips Lighting.

Working for Signify means being creative and adaptive while working in a fast-paced company. Our culture of continuous learning and commitment to diversity and inclusion creates an environment that allows you to build your skills and career while transforming our industry.

As the world leader in lighting, we’re constantly ahead of the curve. Through our leadership in connected lighting and the Internet of Things, we’re breaking new grounds in data analytics, AI, and smart homes, offices, cities and more!

Signify is one of the few companies in the world to achieve carbon neutrality and our next sustainability goals are even bolder: doubling our positive impact on the environment and society by 2025.

What you’ll do

OPERATIONAL

• Drives consistent channel strategy incl. channel segmentation and in store/shopper marketing activities.
• Supports channel offer optimization.
• Collaborates with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.
• Leads partner-related launch efforts for products, services and platforms.

FINANCIAL

• Manages revenues and IGM targets within the assigned Channel.
• Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.

CUSTOMER

• Understanding the customer journey and how to realize a seamless experience, both online and offline
• Designs Channel activities and programs focused on Channel market needs
• Defines operating principles and rules of engagement with customers

PEOPLE

• Drives cross functional collaboration, strategic focus and organization agility.
• Influences a winning spirit, embedding our culture in the channel sales teams

• Drives cross functional collaboration, strategic focus and organization agility.

What you’ll need

Behavioral ·

• Stakeholder Management ·
• Commercial Savviness ·
• Solution oriented Problem Solving ·
• Team Skills & Influencing

DIGITAL COMPETENCIES ·

• Understanding the customer journey and how to realize a seamless experience, both online and offline.
• Designs Channel activities and programs focused on Channel market needs  
• Defines operating principles and rules of engagement with customers
• Building collateral for partner channels (banners, webpages, social posts) ·
• Able to manage media buying for always on campaigns ·
• Strong understanding of paid search, SEO, SEM, social, mobile app (development) ·
• Strong focus on B2B eCommerce · Focus on analytics and set KPIs accordingly:
• Understand how to translate analytical data / dashboards into improvements

What you’ll get in return…

We’re offering multiple opportunities for career development, like mentoring, coaching and stretch assignments, with strong international exposure for dynamic profiles. Learning is fundamental to our culture. Through continuous learning, we are transforming the industry. You have the chance to learn every day, acquire new skills and perspectives through customized online programs, and on-the-job experiences.

See #SignifyLife through the eyes of our employees!