First Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We’re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you’ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger – together.
Job Purpose:
Responsibilities:
Product Management:
Continuous product development keeping abreast with market trends
Build innovative products in line with best available across various markets
Adopt best practices through regular benchmarking of competitors
Engage with various stakeholders mainly distribution, credit, operations etc to improve policies and processes
Portfolio Management:
Continuous monitoring of various portfolio KPIs: ENR, NIM, COR, GII, FTP etc
Align campaigns with customer focus in mind and balance with product profitability
Always find ways to improve acquisition and retention
Facilitate the delivery of product campaigns as part of the annual calendar, as well as other campaigns designed to support business growth
Process improvement and digital enablement:
Partner with various consumer banking teams and Customer Experience on process improvement and transformation initiatives
Drive customer value as Product Manager – directly engage with internal and external stakeholders to deploy onboarding and customer engagement solutions – acquisition journeys, mobile and internet bank services, etc.
Keep a close eye on various marketing communications, notifications to customers and always ensure proper and appropriate value propositions are communicated