Associate Director - Affiliate

🚀 Join Assembly - Ignite Business Growth!

We are Assembly – a unique global marketing services company driven by data, technology, and talent. With a focus on omnichannel media expertise and business consulting solutions, we empower leading brands worldwide to ignite growth. Our diverse community of over 1,500 experts across 20+ countries and 30 offices embraces global thinking and local engagement. We stand for purpose alongside profit, using our influence to create impactful change. Join us as an Affiliate Associate Director to make your mark on this dynamic landscape.

Responsibilities:

• Develop the affiliate marketing department and adjust as need to achieve overall business objectives
• Champion and develop capabilities for development of in-house affiliate marketing to enhance control.
• Apply best practices in affiliate marketing and demand generation to develop effective marketing campaigns for our clients.
• Build data-driven insights to optimize pipeline generation.
• Develop and implement innovative affiliate marketing strategies.
• Define clear objectives, KPIs, and key success metrics for each campaign
• Identify, manage and optimize the affiliate channel
• Work with external vendors to design, plan and execute campaigns
• Drive campaign strategy development and develop clear guidance for engaged teams.
• Oversee the planning, execution, and optimization of all affiliate marketing campaigns, ensuring they align with business objectives.
• Collaborate with cross-functional teams to create compelling campaigns
• Monitor campaign performance and adjust strategies as needed as per client objectives.
• Implement robust attribution models to accurately measure the impact of marketing efforts on our campaigns
• Utilize data-driven insights to make informed decisions and continuously optimize marketing activities.
• Develop regular reports and dashboards to track key performance indicators (KPIs) for all our affiliate campaigns
• Monitor and assess the competitive affiliate landscape and consumer trends, providing strategic direction
• Develop, nurture and own relationships to generate new business opportunities, working with all the stakeholders within MENA Region
• Work closely with clients to outline and explore solutions based on key KPI’s
• Act as top domain expert in leading the development and expansion of Media vertical offerings and best practices in partnership with senior leadership
• Provides overall leadership, guidance, and strategic direction
• Supervise, coach, and develop direct report(s)
• Work independently, be a self-starter and take initiatives to find solutions for business requirements