Overview of the role:
The Assistant Marketing Manager will works closely with the 4 divisions of the Contracting business locally and regionally to manage and execute the marketing activities and events to drive profitable growth for Al-Futtaim Contracting.
Key functional responsibilities include
What you will do:
Responsible for:
Event Management:
Responsible for the preparation, implementation, delivery, and management of events team (external contractors & Suppliers) for scheduled industry events, optimizing PR exposure and related advertising and promotion opportunity.
Campaign Development and Execution:
Assisting in the creation, development, and execution of marketing campaigns in coordination with internal teams and external vendors to ensure campaign succes.
Brand Management
Ensure that the brand image, personality, equity and proposition is upheld to high standards.
PR & Comms Management
Co-ordination and preparation of annual communication plans, supervising timely briefing of campaigns and tactics that support the strategy.
Digital & Social
Content Creation and Management:
Assisting in the creation and management of marketing content, including blogs, social media updates, newsletters, and promotional materials that are all aligned with the brand voice and marketing objectives and to maintain a consistent content calendar.
Budget Management
Plan and manage marketing resources according to agreed budgets. Ensure cost efficiencies in budgets by constantly reviewing procurement of media buying, production and creative supplies with internal and external agencies.
Reporting
Consistent and meaningful reporting metrics to distinguish important trends and inform future decisions/activities.
Required skills to be successful:
Job specific skills:
Behavioural Competencies:
Marketing programme implementation:
Measuring effectiveness:
Managing people:
Manage cross-functional relationships effectively
What equips you for the role:
Minimum Qualifications and Knowledge:
Minimum Experience:
Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Structured into six divisions; automotive, retail, electronics, engineering and technology, real estate, financial services and general services, Al-Futtaim operates through more than 60 companies and maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. Employing in excess of 20,000 people across the UAE, Bahrain, Kuwait, Qatar, Oman, Egypt, Syria, Pakistan, Singapore and Europe, this approach benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work. The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.
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