Description
About Us Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens. Job Overview The Product Sales Manager is responsible for executing a student recruitment strategy across South Asia targeted at international students seeking a US university degree. This position will work across all channels to maximize the recruitment efforts in the South Asia for a specific set of Shorelight partner universities. The role is a combination of sales and marketing and will work closely with Shorelight’s in market recruitment teams and partners as well as Shorelight’s marketing and campus-based teams. Essential Functions The responsibilities of this position include:
Work across all channels within South Asia to achieve specific targets for a specific set of products
Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies
Develop and execute a product specific recruitment plan across South Asia in conjunction with Shorelight regional recruitment and campus teams
Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the GM and campus managing directors and product management team
Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products
Delivering counsellor training to Shorelight partners in the region as needed
Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market
Accountable for providing firsthand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization
Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrollments
Work effectively with the university liaisons to ensure smooth entry into the school or program
Work closely with campus teams to ensure student feedback, testimonials and future alumni events are in place
Work with relevant campus teams on FAM trips involving partners from South Asia
Manage the student ambassador programs for current students to return to their home country during breaks and attend events focused on prospective students or parents
Assist regional recruitment teams in organizing and delivering pre-departure events
Minimum Qualifications
Bachelor’s degree, preferably in marketing, communications, business, international relations, or related field
5+ years of experience in the international education/recruitment industry
Strong sales and account management skills
Proven track record of working collaboratively in a matrix governance model
Strategic-minded and sales-driven, strong drive for results, pressure-resilient
Proficiency with CRM technology and reporting programs/systems
Excellent communication and presentation skills
Exemplary customer service skills and ability to foster a team-based customer service ethic
Willingness and ability to travel across South Asia and to the US is required
Experience in organizing pre-departure events and product launches
Fluency in English
Preferred Qualifications
Beneficial to have existing network and relationships within the education industry across South Asia, strong working knowledge of key international markets, programs and products
Local cultural knowledge and awareness
Experience with Salesforce.com
Application Process To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter. Security
