About Jumeirah & the Hotel
Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different™ brand promise.
Its award-winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated signature dining destinations and surprising architecture and design at the heart of every guest experience.
Today, Jumeirah operates a world-class portfolio of 26 properties across the Middle East, Europe and Asia and employs over 9,000 colleagues, representing over 120 nationalities.
As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world class environments.
Jumeirah is committed to embedding equality, diversity, and inclusion in all its practices, embracing a culture that celebrates diversity.
Jumeirah Zabeel Saray is a luxurious beachside resort located on the West Crescent of the iconic Palm Jumeirah in Dubai. The interior of the resort is inspired by the ancient palaces of the Ottoman Era and features hand-painted finishings, artworks and stunning murals influenced by the Golden Age of the Ottoman Empire. The resort features 405 rooms and suites, 38 Royal Villas, and the award-winning Talise Ottoman Spa, one of the largest and most luxurious spas in the Middle East. Amenities include Sinbad’s Kids Club with a splash park, the entertainment venue Zabeel Theatre, motorised and non-motorised water sports by the pristine private beach, and a curated selection of eleven distinct restaurants & lounges, offering a myriad of culinary experiences.
About the Job
An exciting opportunity has arisen for an experienced Assistant Manager to join the Marketing and Communications team at Jumeirah Zabeel Saray. Your key responsibilities will include:
- Support Jumeirah Zabeel Saray to define and implement the digital marketing strategy - in line with the overarching group marketing strategy - through the optimal utilization of digital channels and the focus on conversion in order to generate quality traffic and support the achievement of commercial targets.
- Assisting the CRM and Rooms Marketing teams regarding email-marketing and organic social media channels, with the main focus is on improving campaign performance on paid channels (paid search, metasearch, display campaigns for prospecting and re-marketing on display and social networks for conversions) as well as on increasing organic traffic from search engines (SEO).
- Manage relationships with and performance of digital media agencies to ensure JZS benefit from the most advanced technical frameworks, best media-buying conditions and most qualitative service levels.
- Liaise with the Group Digital Analytics Manager to improve measurement and reporting tools and processes, optimize spend across paid channels via attribution modelling and spread a data-driven culture throughout the organization.
- Support the development and deployment of UAE and group-wide digital marketing campaigns, including the development of digital content in various languages, the recommendation of best-fit deployment channels per segment and the actual campaign launch, in order to reach current and prospective customers in a compelling manner.
- Provide guidance to the marketing teams for CMS and the adjustment of digital marketing campaigns to their local context and market, in order to support their efforts in attracting new customers, retaining current ones and generating more online bookings.
- Monitor, assess and report the performance of all online marketing campaigns by analysing key performance indicators (e.g. traffic volume evolution, sales conversion rate etc.) in order to ensure visibility on their return on investment.
- Coordinate to continuously align marketing efforts in order to ensure consistency and connectivity between the Group’s online and offline marketing campaigns.
- Protect, develop and grow the hotel brand on all digital channels in order to ensure that every digital marketing strategy safeguards the Group from online brand infringement and is in line with the Group’s brand image.
- Remain updated of new digital media and digital marketing best practice in order to continuously improve digital brand positioning, ensure online representation of the brand, and keep the hotel, waterpark and Group at the forefront of developments in digital marketing.
- Conduct competitor analysis in order to provide insights on competition practices and formulate recommendations to improve the hotel & WW’s online presence and showcase its competitive advantages.
- Provide digital marketing related training and on boarding for new marketing colleagues.
- Contribute to the identification of opportunities for participating in change initiatives, programmes and projects taking into account best practices, improvement of processes, innovation and productivity improvement.
About You
The ideal candidate for this position will have the following qualifications, experience, and skills:
- Bachelor’s degree in Marketing, Business or equivalent from an accredited and renowned University.
- At least 3 years of digital marketing experience, preferably with a recognized blue-chip organization, technology company, search engine optimizer, etc.
- In-depth experience of working in internet sales, e-commerce and online marketing, having directly impacted online revenues.
- Solid understanding of digital marketing best practices.
- Strong affiliation with interactive marketing and media strategy, planning and campaign management.
- Good understanding of core hotel operations.
- Solid understanding of enterprise marketing analytics implementation and marketing planning skills.
- Strong communication and writing skills.
- Strong problem solving and analytical thinking skills.
- Proficiency in Microsoft Suite and Google Analytics
About the Benefits
We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flights home, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.
