About Jumeirah & the Hotel
Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, operates an exceptional portfolio of 28 properties across the Middle East, Europe and Asia. In 1999, Jumeirah changed the face of luxury hospitality with the opening of the iconic Jumeirah Burj Al Arab and the brand is now renowned worldwide for its distinguished beachfront resorts, esteemed city hotels and luxury residences. From the contemporary Maldivian island paradise at Jumeirah Olhahali Island to the art-inspired Jumeirah Capri Palace in Italy and the modern twist on a British classic at Jumeirah Carlton Tower in London, the brand has become synonymous with warm and generous service and the ability to craft distinctive and purposeful experiences that bring joy to guests from across the world.
Dubai's most iconic hotel and a global icon of Arabian luxury, Jumeirah Burj Al Arab is the flagship hotel of Jumeirah’s portfolio of exceptional properties, representing a timeless pinnacle of luxury.
One of the world’s most photographed superstructures, the elegant sail-shaped hotel redefines the meaning of luxury hospitality both in Dubai and around the world. Dedicated to creating memorable moments, Burj Al Arab Jumeirah is home to some of Dubai’s most exquisite dining experiences, from the MICHELIN starred and Gault&Millau’s three toque Al Muntaha to the ultimate lifestyle destination, SAL.
About the Job:
An opportunity has arisen for an Assistant Manager - Marketing to join the team in Jumeirah Burj Al Arab. The Assistant Manager will be responsible for supporting the Senior Directors of Corporate Hotel & F&B Marketing in implementing and managing comprehensive and integrated marketing and communication strategies for the Brand, ensuring alignment with the luxury positioning and global identity of Jumeirah Hotels & Resorts and achievement of commercial targets. The main duties and responsibilities of this role:
- Provide support to the Senior Directors of Corporate Hotel & F&B Marketing on the implementation of marketing strategies and initiatives and day-to-day marketing operations.
- Act as a brand steward, ensuring all internal and third-party marketing and communications efforts align with the brand strategy and support the overall business objectives.
- Develop brand, commercial and operational assets and collateral and ensure alignment with brand guidelines.
- Support the Senior Directors of Corporate Hotel & F&B Marketing in creating and managing engaging and differentiating content for multiple products (e.g., rooms, F&B, spa, C&I etc.) across multiple platforms, adhering to Jumeirah's Visual Style Guidelines and approval processes.
- Provide planning and operational support for photo and video shoots, ensuring that operational processes and visual style guidelines are always adhered to.
- Copywriting, design, editing and production of flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters.
- Maintain the hotel’s image library – ensure that all assets are recent and aligned with brand standards.
- Support the Senior Directors of Corporate Hotel & F&B Marketing in activating strategic luxury partnerships, and collaborations to support the achievement of brand positioning and commercial goals.
- Support the Senior Directors of Corporate Hotel & F&B Marketing in delivering and optimizing tactical D2C campaigns across multiple channels, including OTA’s. Ensure alignment with Jumeirah brand standards.
- Manage the content on the website and mobile app ensuring alignment with the Jumeirah brand and content standards, as well as focus on improving direct conversion rates for tactical initiatives.
- Support the Senior Directors of Corporate Hotel & F&B Marketing in the development and distribution of post-campaign reports.
- Support the Senior Directors of Corporate Hotel & F&B Marketing in implementing Trade Marketing campaigns that align with brand standards and commercial KPI’s.
- Provide marketing support as needed for Global Sales marketing initiatives, development of Sales collateral.
- Raise purchase requests and invoices for supplier payments.
- Liaise with Finance, ensuring timely payment of suppliers.
- Support the Senior Directors of Corporate Hotel & F&B Marketing in developing weekly and quarterly projects status updates.
- Schedule and attend regular meetings with key Stakeholders.
About You:
The ideal candidate for this position will have the following experience and qualifications:
- UAE National with a Family Book as per government requirements
- Bachelor’s Degree in Marketing, Communications, or Business or equivalent from an accredited and renowned University.
- Minimum of 3 years of Marketing experience, gained within a leading global luxury hospitality or recognised global luxury brand Experience working in a fast-paced, multi-cultural environment.
- Proven experience in managing integrated marketing and communications plans and budgets.
- Demonstrated experience in executing integrated marketing campaigns and initiatives.
- Demonstrated experience in executing photo and video shoots.
- Demonstrated experience in developing marketing, sales and operational collaterals and materials.
About the Benefits:
We offer an attractive tax-free salary, paid in Dirhams (AED), the local currency of the UAE. In addition, we offer generous F&B benefits, reduced hotel rates across our properties globally, excellent leave and health care package, flights home, accommodation, life insurance, functional incentives and other employee benefits making the role attractive to high performers and any applicant looking for a career with one of the most luxurious brands in the hospitality industry.
