Job Description
Sr. Content Copywriter (Arabic) 4 months contract
Based in Abu Dhabi
Execute the content strategy and coordinate on all marketing and communications content across multiple platforms and formats to position and promote our client in the local and international markets. The selected candidate will assist in optimizing the content department to ensure that all narratives and messages are in support of the content strategies, working closely with the Marcoms team.
- Generate relevant and engaging content that meets the overall objectives
- Be guardian of brand standards and content style guides, as well as the overall expression of the business’s corporate identity in the content it puts out
- Assist in leading the development of first-class content by the content department personnel along with other production means inclusive of videos, infographics, blogs, and data visualization in order to ensure optimal delivery of content to target audiences across multiple channels
- Manage and oversee the delivery of content as per agreed budget/ timelines
- Responsible for the consolidation of, and reporting on, media engagement as well as activities (as measured and reported on by channel owners) digital/Social media engagement levels generated from content through campaigns and Manage contracted agencies to produce content
- Contribute to the creation of engaging content that is aligned to the business brands, guidelines and provide consistency in terms of style, quality and tone
- Implement the creation of brand-led content strategies, plans and formats (i.e. print, digital and social)
- Create and manage the content calendar for each business brand and channel/s ensuring alignment with the annual marketing and communications plans and campaigns
- Responsible for the execution of the editorial structure within the content department
- Provide monthly measurement reports, including engagement, so that maximum impact can be achieved
- Coordinate and align with the internal team, working towards clear milestones, deliverables and responsibilities, tracking budgets, managing and problem-solving issues or risks
- Collaborate with the wider team to produce fully integrated campaigns and promotional efforts
- Provide insights on the newest social media development tools and processes in order to facilitate actionable insights that inform strategic decision-making
- Hold effective meetings with clear communication of business objectives and assigned
