Alliance & Marketing Manager

About Sharaf DG Business

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Sharaf DG Business is a leading provider of digital transformation solutions and systems integration in the Middle East. The company offers a diverse range of services and technologies, including artificial intelligence, mobility, security, the internet of things, big data, and the cloud, to help customers navigate their digital transformation journey. Sharaf DG Business’s team of highly certified professionals has over 10 years of experience in the IT industry.

About the Role

We are seeking a passionate and experienced Alliance & Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness, lead generation, and sales growth. You will also be responsible for managing our marketing budget, creating and managing marketing collateral, and overseeing our social media presence.

Responsibilities: 

• Develop and execute comprehensive marketing plans to achieve company objectives

• Conduct market research to identify target audiences and develop buyer personas

• Create and manage marketing collateral, including website content, email campaigns, and social media posts

• Manage our social media presence and develop strategies to increase engagement

• Oversee the marketing budget and track ROI

• Analyze marketing data and identify areas for improvement

• Stay up-to-date on the latest marketing trends and technologies

• Work closely with the sales team to generate leads and close deals

• Align with OEMs to drive partner programs and develop joint marketing initiatives to increase business profitability


Requirements• Bachelor's degree in marketing, communications, or a related field

• 10+ years of experience in marketing management

• Proven track record of developing and executing successful marketing campaigns

• Experience with digital marketing channels, such as SEO, SEM, and social media marketing

• Experience in alliance management and building relationships with partners

• Excellent communication and writing skills

• Strong analytical skills

• Ability to work independently and as part of a team