Role Profile: Influencer Marketing
1. Execute the influencer marketing strategy to deliver the marketing/business objectives across retail, food & beverage and wellness
2. Using insights aid in identifying key influencers/content partners to work with and assist in building key relationships between the brand and the influencers audience
3. Ensure audience engagement across the influencer’s channels by proactively suggesting optimsation throughout the campaign to ensure campaign success
4. Aid in adopting a consumer relevant approach to ensure audience engagement focusing on UAE, Kuwait, KSA and Egypt
5. Report on measures of success/KPI’s at the agreed campaign frequency ensuring all campaign tracking was set up correctly and in line
6. Monitor campaign performance across Brand Watch and Social Bakers, identifying trends and benchmarks which can aid in campaign planning moving forwards
7. Co-ordinate activations with the brands and the influencers
8. A critical analytical eye on activity to proactively spot possibilities of growth and reach out to make them happen
CORE CAPABILITIES THAT THIS GROUP SHOULD HAVE:
1. Great Collaborators, will work with many internal and external stakeholders
2. Proactivity in spotting opportunity outside of a brief
3. Passionate about influencer/consumer comms marketing initiatives
4. Solid understanding of the influencer landscape across social channels in KSA, UAE, Egypt and Kuwait
5. Passion for creativity and storytelling
WHAT WE REQUIRE
1. Influencer and content and/or PR experience circ 1-2 years
2. Solid understanding of current and immerging social channels
3. Basic understanding of how to shoot SI and MI content on the different social channels
4. Ability to think on your feet and collaborate with a wide variety of stakeholders
5. Emirati is preferred.
Alshaya Group is a dynamic family-owned enterprise, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of well-loved international brands to customers, Alshaya Group’s portfolio extends across MENA, Russia, Turkey and Europe, with thousands of stores, cafes, restaurants and leisure destinations, as well as a growing online and digital business. Operating in multiple sectors including Fashion, Food, Health & Beauty, Pharmacy, Home Furnishings and Leisure & Entertainment, Alshaya Group colleagues are united by a commitment to authentically deliver great customer service and brand experiences. Fresh, modern and relevant, Alshaya’s constantly evolving portfolio reflects the choices and lifestyle of its customers. From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the brands they love in the places they want to be. Brands such as Starbucks, H&M, Mothercare, Debenhams, American Eagle Outfitters, P.F. Chang’s, The Cheesecake Factory, The Body Shop, M.A.C, Victoria’s Secret, Boots, Pottery Barn and KidZania.