Senior Web & App Analytics Specialist

Papara has been on a mission to create the best financial experience for its users. With over 20 million users, we are a leading fintech company based in Turkey. We provide fast, simple, affordable, and fun financial services. In short, we are the future of banking and finance.
We use design and technology to give our users the financial experience they deserve. Since we succeed nationally, we are now on a mission to bring our expertise to the global scale to make millions of transactions every day. 
Papara offers you an opportunity to use the latest technologies to build scalable, high-performing financial services by using the latest technologies. You will work in a fast-paced environment and be part of a team that constantly develops and renews itself. 
If you share that passion and believe in our mission, come and join us!
What You’ll Do?
- Creating various funnels (e.g., sales funnels, onboarding funnels) to analyze user behavior, and identify potential reasons for drop-offs at each stage. 
- Inform product teams about user behavior within the product and provide data-driven insights
on potential performance improvements. 
- Conduct event testing after website and application version updates or infrastructure changes
to ensure accurate data transfers to platforms.
- Generate monthly and ad-hoc reports to track performance, identify trends, and provide actionable insights.
Who You Are?
- Bachelor's degree in Economics, Technology, Statistics, Engineering or a related field.
- At least 4 years of professional job experience in a Web & App Analytics position.
- Strong analytical mindset and an ability to interpret data, uncover insights, and translate findings into actionable recommendations.
- Strong expertise in web analytics technologies, particularly Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Strong understanding of mobile attribution and MMPs (AppsFlyer, Adjust, etc.), including event tracking, postbacks, and troubleshooting. 
- Experienced in setting up, auditing, and integrating web & mobile app events, as well as tracking schema.
- Knowledge with reporting & data visualization tools tols like LookerStudio and Tableau.
- Having SQL and BigQuery skills and experience is a bonus.
- Proficient in using Amplitude and Mixpanel to analyze user behavior, create segmentation, and optimize product performance.
- Collaborate closely with SEO, Performance Marketing, and CRM teams to provide actionable insights, measure campaign effectiveness, and drive continuous improvement through a holistic data strategy.

How We Run?

• Excellent communication skills, sense of urgency, accountability, and ownership,
• Strong problem-solving and analytical skills,
• Strong collaboration skills, responsive to project needs and demands in a fast-changing environment,
• Passion for learning and continuous improvement,
• Ability to work in a team environment as a reliable, responsible, and self-motivated team player,
• The first seat in every meeting and interaction always belongs to the user.
• Take ownership of every issue we are a stakeholder in and look at events beyond our responsibilities.
• As we bring our ideas to life, we pay attention to the details, research, discuss, and finally act quickly.
• We don't get stuck with traditional methods and popular opinions; we invent Papara-style ways of doing business.

What We Offer?

• Market-competitive salary and pay-for-performance bonuses.
• Salary-based private pension plan with 3% company contribution.
• Transportation and meal allowance.
• We care about your professional development; you can use your learning budget on any platform.
• We care about you, private health & life insurance, a Gym in the office, and HPV vaccine.
• Free access to all Papara services, 10% cashback on Papara Card payments, and 20% cashback on bill payments via Papara. You can have a Metal Card for free.
• Technical equipment package that covers what you need. Internet allowance.
• Free platform memberships: Spotify, YouTube Premium, Netflix.
• Social activities: Happy Hours, Team Motivation Budget, Football Team, Sailing Team, Rowing Team, Cinema Club, Music Club, Travellers Club, Gastronomy Club etc.
• No politics; You will be a part of a team that focuses on productivity and success. You will have the opportunity to work in a dedicated team that cares about your development.
• We are against any form of discrimination. We believe that every individual has a unique personality.
• Green and pet-friendly campus, Basketball Court, Sleeping Room, and unlimited coffee.We strive to make the hiring process the fastest and most convenient.
  Come and join Papara!