Job Description
We are looking for a
Senior Product Marketing Specialist who will be responsible for executing marketing activities of our digital analytics and customer engagement platform
Dataroid including all digital marketing campaigns, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies.
Responsibilities
- Support the marketing team in building the marketing strategy for Dataroid and executing the digital marketing strategy including campaigns and content.
- Support the go-to-market plan with relevant product content creation
- Create content to convey the benefits of our product to various audiences in sales enablement and other documents, product videos, blog posts, email campaigns, and the website
- Manage all aspects of email marketing campaigns, including market research, content creation, and distribution
- Work closely with sales and customer success teams to understand their competitive selling needs and deliver the necessary materials
- Align with product and sales teams on strategy and messaging
- Measure and optimize the buyer journey as it relates to product feature adoption and usage
- Assist the team in identifying and implementing an SEO strategy to increase brand awareness and improve organic rankings
Skill & Experience / Qualifications
- Minimum of a bachelor’s degree in Business Administration, Marketing, or similar field
- 4+ years of experience in product/digital marketing.
- Strong preference for someone with prior experience at a B2B enterprise software company – experience in data and analytics a plus.
- Experience with Google Ads, Google Analytics and LinkedIn Ads.
- Experience with e-mail marketing tools.
- Strong skills and prior experience in creating engaging and visually appealing presentations.
- SEO experience is a plus.
- Proficiency in Microsoft PowerPoint, Canva, or similar tools is a must.
- Fluent in written and spoken English.
- Excellent written and verbal communication skills for creating key competitive insights and related marketing content.
- Strong problem-solving ability and performance/metrics-driven thinking
- Demonstrated ability to learn quickly and add value immediately in a fast-paced environment
- Technical savviness—with a genuine interest in building things and figuring out how best to demonstrate the benefits of the product.
