Developing Media Strategies:
· Creating media strategies aligned with the company's marketing objectives and branding Image. Defining target audiences for the related product category.
Planning and Executing Media Campaigns:
· Designing and implementing effective campaigns on digital platforms and traditional media. Creating 360°degree media campaign plans hand to hand with agencies.
Monitoring and Analysing Campaign Performance:
· Tracking campaign performance, analysing data, and optimizing strategies accordingly. Daily tracking and reporting of campaign performances to HQ & regional Hub.
Ensuring Brand Consistency:
· Maintaining consistency in brand image and message across various media channels. Responsible for guiding the creative team for asset creation.
Staying Informed on Current Media Trends:
· Keeping up-to-date with digital and traditional media\ local and global trends to keep marketing strategies current.