Senior Manager On-Premise Channel

Location(s):

Türkiye

City/Cities:

Istanbul

Travel Required:

Relocation Provided:

Job Posting End Date:

January 1, 2025

Shift:

Job Description Summary:

Job Summary:

This role is critical in strategically and operationally optimizing profitable volume growth for Coca-Cola brands. The Senior Manager - On Premise will lead specific projects that transform in-outlet execution, customer relations, and route-to-market (RTM) solutions in partnership with our bottling partners. The position requires ensuring that bottler and bottler-extension strategies, commercial plans, and executions align with the Coca-Cola system's volume targets. The role also supports franchise operations by fostering a strong network and community through Global Customer & Commercial Leadership consultation and influence.

Work That Matters the Most:

• Design and implement short- and long-term strategies for the On-Premise channel, North Cyprus, and strategic accounts (including McDonald's) to accelerate customer-centric programming.
• Develop and execute short- and long-term joint business plans with key accounts, aligning with bottler and account strategies.
• Identify opportunities and share & reapply best practices
• Lead and influence activation plans for key customers, ensuring optimal execution at the point of purchase (POP) and shop floor.
• Align marketing communications, experiential requirements, and execution needs with Commercial Execution, Revenue Growth Management (RGM) and Marketing
• Develop occasion- and portfolio-focused plans, including shopper-relevant category bundles, impactful activation calendars, and revenue-pool targeting.

Focus:

• Building sustainable growth with customer- and consumer-relevant plans.
• Driving disciplined implementation of channel and purchase mode playbooks.
• Supporting tailored activation plans for priority customers as needed.

Scope:

• Oversight of strategic channel and customer plans.
• Co-developing channel development business plans with bottlers.
• Managing customer-specific Direct Marketing Expenses (DME).

Impact:

• Strengthening customer relationships and unlocking growth opportunities.
• Enhancing the execution of Coca-Cola brands at all relevant outlets.
• Driving revenue and profit growth with competitive long-term advantages.

Experience & Requirements:

• 6 to 8 years of relevant experience in customer, commercial, and operational marketing.
• Experience in FMCG “on premise” “away from home” or “retail” channels
• Leadership experience in customer and trade marketing.
• Proven ability to bridge strategy and execution.
• Strong understanding of customer needs and market dynamics.

Competencies & Skills:

• Expertise in key account management, channel strategy, and commercial execution.
• Strong negotiation, leadership, and collaboration skills.
• Analytical capabilities for developing advanced category planning and customer negotiation strategies.

Skills:

Annual Business Planning, Business Alignment, Business Plan Implementation, Capacity Development, Channel Optimization, Channel Relationship Management, Channels Strategy, Contract Management, Distribution Management, Financial Performance Management, Forecasting Process (Inactive), Negotiation, Stakeholder Relationship Management, Strategic Leadership

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.