RRP Digital Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Location: Istanbul, Türkiye

Position Purpose:

This role is to lead the digital acquisition & conversion communication, own digital assets and digital engagement programs & conversion programs in relevant digital channels.

Responsibilities:

• Develop & implement Digital acquisition & conversion journey
• Digital acquisition & conversion channel management
• Drive lead generation via various digital acquisition programs
• Digital marketing development, management, execution & analytics
• Manage digital planning, investment and buying
• Implementation of the global guidelines & localization of assets/content
• Local digital content and asset management
• Work with the digital data to develop, refine and deliver regular reporting, identifying and influencing the correct metrics for the local market 
• Set & monitor KPIs, investment & deliverables for managed digital activities
• Successful project management of the key Global / Local digital projects

Qualifications & Experience:

• University Degree
• Strong experience in digital programs, the company’s own digital assets management, SEO, media
• Strong experience in acquisition & conversion programs/channels management
• Experience in omnichannel journey experience management
• Experience in special digital projects (cross-category collaborations)
• Dark market digital technics knowledge
• Turkish market digital landscape knowledge (agencies, platforms, core players)
• Advanced user of Digital monitoring tools (e.g. Google Analytics, etc.)
• Good knowledge of legislation, external relations, and understanding of marketing standards in the tobacco industry, competitive intelligence & assessment
• Strong planning and analytical skills; structured approach & self-discipline
• Excellent coordination and communication skills
• Adapt easily and rapidly to any changes and be at ease with working in a dynamic and complex environment
• Positive ‘can do’ attitude, team player, high self-motivation and strong commitment
• Excellent command of written, spoken English AND Turkish

What are the next steps – Recruitment process: 

Thank you very much for your interest in the role. You are welcome to apply. 

We provide feedback to all candidates. 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.