Job Description
At Lucida AI, we are transforming the landscape of artificial intelligence with innovative solutions designed to enhance communication and drive business growth. We are in search of a talented Performance Marketing Manager to spearhead our digital marketing initiatives. In this pivotal role, you will be responsible for crafting and executing data-driven marketing strategies that maximize our online visibility and user acquisition efforts.
The Performance Marketing Manager will work closely with cross-functional teams to optimize campaigns across various digital platforms, leveraging analytics to ensure we effectively reach our target audience while achieving high ROI. If you are a results-oriented marketing professional looking to make a substantial impact in the AI industry, we invite you to join our team!
What You'll Be Doing
- Take full ownership of Lucida AI’s marketing strategies, executing end-to-end user acquisition campaigns.
- Manage the creative pipeline: Develop, test, and refine creatives. You’ll brainstorm ideas, propose hypotheses, oversee implementation, and provide feedback.
- Optimize campaigns across multiple platforms like Meta, TikTok, Google, and more to scale our user base efficiently.
- Build and nurture strong relationships with external partners, ad networks, and agencies (e.g., Meta, TikTok, Google) to maximize the success of our campaigns.
- Monitor and analyze key performance metrics using BI dashboards to ensure campaigns hit targets and continuously improve.
- Collaborate with the product team to understand user motivations and create data-driven monetization strategies.
- Think beyond traditional marketing: Use growth-hacking techniques and creativity to find new ways to acquire and retain users.
