Performance Marketing Lead

At HubX we build mobile apps, used and loved by millions all around the world

We have a track record of building and growing mobile apps on various verticals that reached over 100 million users across .

We are looking for a talented “Performance Marketing Lead” to join our energetic and highly motivated team.

As a talented “Performance Marketing Lead” you’d probably land an interview with many companies if you wanted to, so why choose us?

We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come.

• Establish and lead the Istanbul POC team, ensuring alignment with best practices and processes implemented in our headquarters.
• Manage and optimize performance marketing campaigns across multiple channels, including Google, Meta, TikTok, and other ad networks, by making data-driven decisions.
• Analyze data and provide insights to improve campaign performance, while quickly understanding and utilizing our predictive models.
• Develop and implement growth strategies, focusing on user acquisition, retention, and overall app growth.
• Continuously conduct A/B tests to uncover and implement new strategies based on the results, ensuring optimal performance.
• Having a command of general principles of creative best practices and implementing them into creative processes.
• Collaborate with cross-functional teams to drive creative and innovative solutions.
• Monitor and adapt to the latest digital marketing trends to stay ahead in the industry.

• Experience: Minimum of 2 years in the mobile app or gaming sector, with a total of at least 5 years of experience.
• Data Analysis: Strong ability to analyze and interpret data, with a deep understanding of cohort analysis and attribution models.
• UA Channel Expertise: Proficiency in managing large budgets on platforms like Google Ads, Meta, TikTok, and knowledge of networks such as AppLovin and Unity.
• Creative Vision: A keen eye for what works creatively, with the ability to craft effective creative briefs and understand best practices.
• Leadership & Communication: Excellent communication skills, a passion for teaching, and the ability to lead and inspire a team.
• Technical Proficiency: Familiarity with tools such as Appsflyer, Adjust, Google Analytics, and a general understanding of tech platforms.
• Growth Mindset: Eagerness to learn, adapt, and innovate, with a focus on continuous improvement.
• Team Collaboration: Ability to work seamlessly with cross-functional teams, maintaining a positive and productive team culture.
• Creativity: Ability to think outside the box and generate innovative ideas that challenge the status quo.

We would like you to focus on what you do best, we take care of the rest.

• Huge impact: Your work can significantly impact our millions of users, and even the mobile app industry at large in the next years to come.
• A competitive compensation package: A competitive compensation package: Our total compensation package is very comprehensive; covering your cost of commuting for our headquarter as well as providing you with a meal card.
• A unique and top-notch office: Our well-designed office is in the tallest building in Izmir. Every day, you can enjoy the sunset over The Gulf of Izmir without leaving your deck.
• Our HQ Location: You can come to our office or work wherever you want. If you choose the on-site option, keep in mind that it’s still fine to sometimes work remotely.
• Unlimited coffee & green smoothies from XPresso: We’ve built our own café inside our office so you can grab your coffee from XPresso and start your day off on the right foot.
• Opportunity to take responsibility from day one: No one will micromanage you. Together with your team, you’ll be free to choose a direction, test, fail, and test the next idea.
• Flexible schedule: Our regular hours are 9-6 GMT+3, but this isn’t a “clock in, clock out” company. You’re fully trusted to create the right conditions for your own personal peak productivity.
• Continuous education: The more you want to improve your knowledge, the more we support you!
• Strong company culture: Our approach is always open communication & teamwork
• Private Medical Insurance: We go above and beyond for your health
• Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• A brand new Macbook

The Recruiting Process

At HubX, we value transparency and efficiency. Here’s a glimpse into our streamlined recruitment process:

1. Application Submission: Apply by submitting your CV, LinkedIn profile, or a brief introduction about yourself.
2. Talent & Culture Interview: Engage in a conversation with our Talent & Culture team to discuss your background, aspirations, and how we align with each other’s goals. If your profile matches our needs, we will get in touch with you for this stage.
3. Case Study Assignment: Showcase your skills through a practical task related to the role.
4. Technical Interview: Meet with your potential team lead for an in-depth review of your case study and technical expertise. // Meet with your future team lead to discuss your case study and review your technical skills.
5. Welcome Aboard!: If all goes well, we’re excited to extend an offer and welcome you to the team.