Role Purpose:
To design, develop, and implement Always On Marketing (AoM) actions and campaigns, ensuring high-quality, right-first-time delivery and seamless deployment to production environments. This role demands a strong understanding of campaign management platforms, the ability to leverage data-driven decision-making, and problem-solving skills to create effective omnichannel customer experiences.
Your place in the team: Key accountabilities and decision ownership:
- Translates messaging requirements from business stakeholders into decisioning strategy design.
- Designs, builds and tests data-driven decision-making strategies and customer segments to enable seamless Always On Marketing (AoM) and outbound campaigns that align with business objectives.
- Configure the decisioning tool channel templates with the right data to support the presentation of copy, content and personalisation in customer facing channels - For example, this could be in emails, text messages, app notifications, and so on.
- Helps business stakeholders understand any operational decisioning queries (e.g. why certain customers received certain communications).
- Create, update, and maintain comprehensive process documentation, ensuring a persistent knowledge base is available for current and future developers, contributing to continuous learning and development within the team.
Core competencies, knowledge and experience:
- Proficiency in Campaign Management Tools: Expert in the use of campaign management software, such as Pega (preferred), Unica, Chordiant, Adobe Campaign, etc. This includes a robust understanding of tool-specific features, capabilities and best practices for optimizing campaign effectiveness.
- Quality Assurance & Testing: Experience in implementing quality assurance protocols and conducting comprehensive testing to ensure error-free campaign deployment.
- Proactive and Tenacious Problem-Solver: Exhibits a proactive and inquisitive approach, demonstrating a strong drive to delve into issues, ask pertinent questions and explore innovative solutions. Showcases exceptional tenacity in addressing and overcoming challenges, with a commitment to problem-solving and process improvement.
- Effective Conflict Management and Prioritization: Demonstrates exceptional ability to adapt to changing business demands, effectively prioritizing tasks to align with strategic objectives. Excels in managing stakeholder expectations and resolving conflicts, ensuring a focus on productive outcomes and maintaining strong relationships.
- Platform Migration Experience: Previous experience with migrating between different campaign management platforms would be highly beneficial.
- Effective Communicator: Able to translate and articulate complex technical solutions into simple, easy-to-understand language for non-technical stakeholders.
Must have technical / professional qualifications:
Pega Certifications: Holding relevant Pega certifications such as Pega Certified Decisioning Consultant (PCDC) or similar would be highly beneficial.
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Who we are You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.
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