MEA Regional Marketing Manager - Industrial Solutions

The MEA (Middle East and Africa) Regional Marketing Manager – Industrial Solutions is responsible for all the industrial water treatment segments in MEA. The Regional Marketing Manager will be responsible for the development and implementation of the regional market segment growth strategies that are aligned with the overall global ones, the delivery of actionable marketing plans, developing/expanding and actively managing the innovation pipeline and new product launch.

He or she will provide the vision for the industry in MEA and will be responsible for the execution of the growth strategies in the region in collaboration with the commercial, application and technical teams.

Solenis LLC is seeking an experienced marketing professional with strong knowledge of the industrial water market to help drive the growth of our Industrial Solutions business. The role will be based in Istanbul-Turkey and will report directly to the EMEA Regional Marketing Manager - Industrial Solutions. The head office is at Istanbul Anatolian Side and there will be a hybrid working opportunity for the role. This role will require travel up to P within the dedicated region.

Qualifications:

• Bachelor’s and/or master’s degree in engineering, business or a related field

  
  

• Experience in Refinery and Petrochemicals, Oil & Gas, Heavy Industry, Water Treatment and/or in a chemical service company will be a high advantage

  
  

• Experience in Sales and Marketing roles

  
  

• Excellent command of both written and spoken English

  
  

• Excellent spoken and written communication skills, effective internal communication, ensuring relevant information reaches key stakeholders

  
  

• Fast autonomous learner, comfortable with technology, chemistry, and sustainability

  
  

• Complex problem-solving and project management skills

  
  

• Good organizational and planning skills with attention to process and detail

  
  

• Strong business sense and analytical skills

  
  

• Confidence in presenting ideas and driving projects

  
  

• Results-driven with a focus on creating value for customers, passionate about customer value aligned with their values and strategy

  
  

• Capacity to work collaboratively in a highly engaged team

  
  

• Flexible and resilient

  
  

Responsibilities:

• Develop regional growth strategies to deliver key business targets, namely in oil & gas, mining, municipal and refinery & petrochemical

  
  

• Analyze key growth trends and customer needs that drive consumption of specialty solutions in target segments

  
  

• Analyze industry trends, competitive threats, expansion opportunities and internal performance

  
  

• Identify new product development opportunities working with global marketing and technology teams and utilizing new product blueprinting tools

  
  

• Collaborate with innovation teams and sales to drive market validation and launch of new products in region

  
  

• Identify and evaluate specific application, product, and service growth opportunities in target segments

  
  

• Provide leadership in creating differentiated customer value propositions; develop quantified value propositions and the tools to enable the commercial team to deliver that value to the customer; work with the sales force on value delivery, value selling and value documentation

  
  

• Partner with global marketing and regional commercial teams to develop effective marketing programs to introduce new product, applications and service offerings

  
  

• Partner with commercial team to develop business which will meet sales and profit objectives for the segment

  
  

• Develop regional specific business cases for the introduction of new products and service offerings

  
  

• Provide commercial team with marketing support and leadership including sales tools, training, and problem-solving capability