Job Description
PURPOSE
Marketing Specialist is directly reporting to Marketing Manager. The objective of this function is to work closely with the press members, stylists, Guess & Marciano By Guess stores, wholesale partners and global marketing team members. Also; with the global marketing team develop, implement, establish and monitor strategies that will help to optimize traffic and sales in stores.
- Promote seasonal collection activities
- Retail and Promotional Marketing Analysis of Competitors and the market
- Promote awareness of the company’s stores and products
- Drive traffic to stores
- Increase Retail Sales and work on specific product and category led promotions
- Drive positive and engaging experiences for the customer with the GUESS brand at these moments of truth
KEY RESPONSIBILITIES
- Working with the Marketing Manager and the global marketing team to develop the PR & showroom, retail activities and promotions in all markets
- Following PR activities and communicate with the press members monthly and weekly. Also establishing sustainable communication between brand and the fashion stylists
- Following global marketing agenda and adapting local market, tracking marketing and media plan
- Supporting seasonal collection and store events during the year
- Negotiating and working with agencies, influencers, global event team and partners to drive best tools for each marketing project
- Implement the production and execution of retail marketing activities in all markets; store events, etc.
- Define and execute the new store opening ad media strategy and execution
- Developing and creating communication material (advertising artworks, invites etc.) in collaboration with the inhouse creative team
- Dealing with vendors for production of marketing material
- Monitoring the implementation of the communication and marketing activities of the licensing partners to ensure accuracy and brand appropriateness as per the guidelines defined by Guess Europe
- Monitoring the budget with Marketing Manager, track costs and investments for the marketing activities
- Building relationship with the corporate departments (i.e. Retail, Retail Ops, Finance etc.) to ensure a clear flow of information and that the most up to date information is communicated
- Working under strict timeframes and tight deadlines
Job Details
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Job Location
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Türkiye
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Company Industry
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Other Business Support Services
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Company Type
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Unspecified
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Employment Type
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Unspecified
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Monthly Salary Range
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Unspecified
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Number of Vacancies
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Unspecified