Job Description
Company Description
Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe.
Welcome to Bosch.
Job Description
- Introduces and steers all price steering elements and develops pricing excellence
- Operative price management for the countries including the creation and delivery of price lists
- Manage PROMO share and execute BU PROMO strategy (Price or Bundle pack) and integrate it holistically in the User journey
- Gains and provides user-& market- insights to the BO, SA and MK organizationLaunch management
- Optimization of product mix (standard, campaigns, promotion) in country
- Management of the lifecycle of channel / customer exclusive products
- LOG Planning of MC, launches and promotions in collaboration with DM
- Support local service portfolio and operation
- Gains and provides user-& market- insights to the BO, SA and MK organization to counter segment cannibalization and close product/ service gap
- Plan and execute local campaigns and activations on the applicable offline and online TPs with the regional TP responsible
- Contribute to the development of promotions in collaboration with the responsible TP manager
- Gain and provide user and market insights
- Proofreading and local adaptations of marketing assets
- Support local retailers with activation
- Coordinate local agencies and external resoures (if applicable)
- Lead of local user & retail price management, product portfolio and services, Promotion and communication activities in the country:
Qualifications
- Very good Marketing know-how along all Ps
- Functional expertise in local portfolio/ category management
- High expertise in branding and good understanding of UX related to information and purchase decision of target group
- High sales affinity and good understanding of the retail landscape
- Understanding of the online and offline shopping landscapes
- Operational experience in marketing
- Passion in execution
- Right communication skills to make topic understood in the broader context of Marketing, Sales and User journey management
