Marketing Manager

ICRON, a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions, is looking for Marketing Manager to join our team in Istanbul office.

Looking to transform your career and propel it to an optimal level? ICRON is the company for you.

Responsibilities:

• Develop and manage an integrated marketing plan, including digital marketing, PR, content creation, SEO/SEM, social media, and offline activities
• Lead market research and customer insight gathering efforts to identify trends and/or needs of targeted customers
• Oversee and define the product’s value proposition by leveraging competitive, customer and market analysis
• Develop and execute demand generation campaigns to increase sales and awareness of the product
• Develop strategies for competitive positioning to increase sales and promotions
• Collaborate with other departments to ensure that the product meets customer needs and market demand
• Develop and maintain performance dashboards and provide regular updates to senior management.
• Manage the product's lifecycle, including pricing, positioning, and promotions to improve customer acquisition and retention, and drive revenue growth
• Attend industry events to promote the product and gather market intelligence
• Lead the production of digital marketing campaigns including social media advertising, email marketing, and content marketing
• Reporting to head of business unit, dotted line to CMO in Amsterdam office

Requirements:

• 8+ years experience in B2B marketing, preferably in Technology, Telecommunication, Banking sectors.
• Bachelor’s degree from a reputable university, MBA is a plus.
• Outstanding communicator, who can write, present, and effectively adjust messages to meet individual audiences and organizations.
• Must be a creative, flexible, hands-on marketer with a focused ability to get the job done even in the face of time, budget, or resource constraints.
• Excellent operational and project management, including the ability to manage diverse projects and multiple priorities under aggressive timelines and expectations.
• Strong desire and experience working in a high-growth, fast-paced environment.
• Collaborate team player with great interpersonal skills and an exceptional ability to work effectively cross-functionally and with executive leadership.
• Passion for leading teams and a proven track record of hiring, mentoring, and retaining world-class marketing talent.

Who we are ?

We founded in 1992, ICRON has offices in Amsterdam, Istanbul, and Singapore and an ever-expanding client base that stretches across the world and across numerous industries. Some of the world’s largest and most prestigious companies – including Şişecam, Ford, Bridgestone, Vestel, and Turkish Technic – use our software solutions.

We have a simple, but powerful, mission: to help our clients visualize, synchronize, and optimize their end-to-end supply chain operations and enable them to make optimized decisions that improve their productivity and profitability.

We will process your personal data as part of our recruitment procedures. To find out more, please consult our Disclosure Text for Employee Candidates.