https://bayt.page.link/nh4RhrReLoAB3KMV6

Influencer Marketing Manager

8 days ago 2025/01/08

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Job Description

Description Position at GroupM
QUALIFICATIONS

Completed undergraduate or graduate education in marketing, communication, advertising, or media
Minimum of 5 years of professional experience in influencer marketing
Strong written and verbal communication skills
Experience in influencer marketing operations and reporting platforms
Experience in exploring and researching evolving social media trends
Customer-oriented, committed to following innovative practices and technological developments to enhance processes
Effective in creative idea development processes
Capable of managing stress
Analytical thinking, reporting, and data analysis skills
Possessing creative and innovative thinking skills
Proficient in MS Office programs
Proficient in English
Team player, able to work in a result and solution-oriented manner
Embracing an open communication and feedback culture
Open to change and innovation

RESPONSIBILITIES

Preparation of suggestion lists for influencer campaigns, daily performance monitoring, and management
Contacting influencers and influencer agencies to request budgets, create campaign concepts, and manage operations
Requesting and processing documents related to current accounts for campaign processes
Ensuring adherence to best practices in operational tasks, including attending events and shoots as needed
Transfer of innovations from the global team and all details about the brand identity to the team
Building strong internal relationships among the entire team, client connections, publishers, and other agencies
Ensuring end-to-end campaign management by participating in briefing processes
Gaining proficiency in using the GOAT tool and utilizing it in campaign processes
Analyzing customer needs and taking appropriate actions based on KPIs
Providing solutions and suggestions on campaign needs, ideas, audience approaches, etc
Conducting competitor analyses
Organizing brand sponsorships and activations
Presenting monthly proactive campaign concepts and special day projects for brands, and managing them after approval
Communicating with the Finance and Accounting Department to reconcile monthly accounts and track invoices
Monitoring campaign results during broadcasts and taking necessary actions to achieve campaign goals through optimizations

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