Job Description
GUESS is a global leader in the fashion industry, renowned for delivering high-quality, stylish products. We are seeking an experienced and dynamic Franchise Account Manager to build strong partnerships with franchisees, ensure operational excellence, and drive business growth in Turkey and the East Mediterranean region. This role plays a critical part in upholding our commitment to excellence, customer satisfaction, and brand image across all franchise locations.
- Manage a portfolio of franchise accounts, serving as the primary point of contact for franchisees.
- Develop and maintain strong relationships with franchise partners to ensure satisfaction and long-term success.
- Analyze franchise performance data and provide actionable insights to maximize profitability.
- Conduct regular business reviews and assessments with franchise partners to identify growth opportunities.
- Collaborate with cross-functional teams to deliver tailored support and resources to franchisees.
- Design and implement training programs to improve franchisees' operational efficiency and sales techniques.
- Monitor industry trends and competitor activities to inform strategic planning and franchisee support.
- Direct customer purchases during sales meetings, ensuring orders align with business objectives.
- Monitor sell-in, sell-out, and stock levels at sales points to maximize operational efficiency.
- Assess franchisees' financial situations and evaluate risk levels.
- Conduct site visits to ensure visual standards are perfectly implemented across all sales points.
- Identify potential entrepreneurs in high-growth regions and share applications with management for evaluation.
- Develop and oversee the visit plan for Visual Merchandisers (VMs), setting goals and regularly monitoring performance.
- Ensure the brand image is accurately reflected in stores, proposing continuous improvement strategies.
- Create annual and 5-year investment plans for stores, maintaining high sales potential and brand standards through updates and renovations.
