Responsible for developing and executing seasonal communications strategies for regionally specific initiatives within the Turkish media landscape and key global initiatives.
Initiate and generate internal and external communications, ensuring messaging is on brand and consistent.
Engage with and proactively pitch strategic media (digital, social, print) within consumer, lifestyle, culture, sneaker, fashion, and business media segmentations, as well as cultivate new relationships across verticals, with the support of the PR agency.
Manage the creation of media tools including press collateral, press releases, messaging and media presentations.
Work with PUMA spokespeople to prepare briefing materials and organize media interviews.
Identify and build relationships with prominent influencers and thought leaders, act as a PUMA representative at events.
Help identify target audiences and plan media campaigns with support of the media agency, compare and negotiate rates, ad space and airtime; optimize plans and budgets according to the best media mix (including OOH, digital, social).
Coordinate internally and externally to oversee the content plan for the company’s social media channels.
Supporting the wholesale accounts in their communication efforts in coordination with the brand marketing plans.
YOUR TALENT
Bachelor's Degree in relevant field of study.
Minimum of 3 years' in marketing field and 1 year' experience in marketing management; specific experience with agency and influencers is desired.
Proven ability to manage multiple projects effectively and with desired end results is important.
Ability to work collaboratively with multiple stakeholders.
Strong verbal and written communication skills both English and Turkish.
Extensive knowledge of the sportstyle category and marketplace.
Passionate about sportstyle and fashion culture.
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
