Director – Resource Allocation

Location(s):

Türkiye

City/Cities:

Istanbul

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

October 4, 2024

Shift:

Job Description Summary:

Welcome to The Coca-Cola Company, where we are not just a beverage company, but a global institution that cherishes innovation and leadership. We are on the lookout for a seasoned Director, Resource Allocation . The role is responsible for resource allocation thought leadership across the OU(Operating Unit) including implementing the global resource allocation strategy in the OU as well as develop and implement the OU resource allocation strategy. In addition, role provide strategic and operational support to Marketing function through insights & analytics on brand spends along with financial & budgetary controls and act as a primary contact of Marketing and our Bottling Partners. 

What You’ll Do for Us

• Partner with the OU stakeholders and Marketing to manage and execute the resource allocation strategy for DMI (Direct Marketing Investments), including:
  • Develop and implement along with Management team the local DMI resource allocation strategy
  • Analyse/Benchmark/rationalize the strategy based on local considerations
  • Assess all on-going projects and prioritize them based on current allocation guidelines
  • Supporting the co-ordination and facilitation of total DMI budget for LRP (Long Range Plan) and Annual Business Plan which includes portfolio choices, brand allocation, campaign initiatives through collaborating with the Marketing and other stakeholder Functions.
  • Lead all MEM initiatives and represent globally on behalf of the OU.
  • Ensure complete governance, control and compliance (internal & statutory) for DMI expenses and act as power user for SAP DMI release strategy for the OU
• Supporting the Marketing & Strategy team through building the utilization of the MVA(multiple variation) tool which measures the ROI(Return On Investment) on marketing investments and providing these insights to the marketing team for building their plans and any re-allocations by brand or activity
• Supporting the marketing effectiveness, efficiencies and productivity initiatives reporting by collaborating with Marketing Function as well as Marketing agencies and developing the process as well as coordinating the plan on re-investment of savings
• Custodian of MEM system, processes and ensuring controls and compliance; maintaining oversight/review and approving over campaign creation done by MEM team basis DMI inputs shared in BP and RE campaign creation template
• Revisiting DMI splits by function / brand / head for balance of year, based on latest DMI plans, in discussion with key Marketing & Operation stakeholders and share inputs with Planning team members for inclusion in RE projections
• Assists in recommendation of various additional budget asks by the operations and marketing function based on Risk and opportunities on the Business.
• Coordinate with Platform Services to ensure proper reporting of brand and category P&Ls and to drive operating effectiveness within the OU by improving data, tools and processes
• Communicate to management business performance against specific KBIs with regards to resource allocation. Provide category and brand performance against key business metrics, including analysis of material variances.
• Controls and Compliances - Direct Marketing Expense process walkthroughs, Discussions with Marketing users on audit queries, Discussions with internal auditors on audit queries, implementation of management action plan

Qualifications & Requirements

• Preferably Master’s degree in finance or business administration.
• >7 years of leadership experience in senior commercial finance or planning roles
• Extensive management experience, with ability to work in a diverse cultural environment as a highly efficient communicator and influencer at all levels
• Mastery of Commercial Finance, Knowledge and Insights. Horizontal Leadership, Influence and Communication and Strategic Thinking.
• Broad expertise in Risk Management, Agile ways of working, enterprise-wide/transversal initiatives, portfolio strategy and flexibility

What We’ll Do For You

• Empower your Career: Join a team where you can lead critical financial operations, offering ample opportunities for growth in a global and dynamic work environment.
• Collaborative Culture: We work cross-functionally, across business units to ensure you’ve got the tools, resources, and thought-leadership to create the most comprehensive financial business modules, which enables us to make sound business decisions.
• Global Reach: We have the most advanced financial modeling that allows for global financial analysis which leads the industry.

Skills:

Business Case Development, Business Partnerships, Finance, Forecasting, Franchise Financing, Investments, Long Term Planning, Management Reporting, Resource Optimization, Resource Planning, Systems Thinking

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.