Channel Marketing Lead

Channel Marketing Lead will be responsible for driving the marketing strategy across Private Hospital accounts, working closely with HCP and Payer and Patient Empowerment Marketing Managers to tailor and drive initiatives and projects on account basis.

Key Responsibilities:

Patient & Customer Understanding

• Collaborates cross-functionally to gather the right level of insight based on the evolving needs of patient, customer and competitor landscape, balancing with digital solutions and delivering differentiated omnichannel plans.
• Leverages segmentation and personas, which are data and insight-driven based on customer needs and attitudes.
• Understands the role of the patient and customer journey and identifies key touchpoints.

Compelling Strategies

• Deep therapy area (product and disease) understanding.
• Ability to understand the brand positioning and adapt materials liaising with HCP & Payer Marketing Manager to tailor materials based on private accounts with strong buy-in and insights from private account FLSLs.

Exceptional Customer Experience

• Identifies opportunities and develops projects/ideas to establish the ideal vaccination journey at specific accounts by collaborating and leading X-functional teams.
• Ability to set clear and impactful campaign objectives and conduct regular tests of different content types across different personas.
• Understands channel differentiation and specific marketing needs to drive an impactful customer experience.

Performance Management

• Sets clear and focused LEAD/LAG KPIs that demonstrate progress and impact and ensure regular tracking, evaluation and follow-up.

Why you?

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree
• 5 years of experience in the pharmaceutical industry
• Experience with pharmaceutical marketing and the code of promotion
• Experience crafting high-impact customer experience plans that conform to local market needs
• Experience with multi-channel marketing

Job Posting End Date:

18 February 2025

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Contact information:

You may apply for this position online by selecting the Apply now button.

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