years of refreshing the world
The Coca‑Cola Company has been refreshing the world and making a difference for over 136 years. Explore our Purpose & Vision, History and more.
years of refreshing the world
The Coca‑Cola Company has been refreshing the world and making a difference for over 136 years. Explore our Purpose & Vision, History and more.
Our purpose is to refresh the world and make a difference. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability.
Our purpose is to refresh the world and make a difference. See how our company and system employees make this possible every day and learn more about our areas of focus in sustainability.
Location: Tunis, Tunisia
Job ID: R-115133
Job Type: Full time
Relocation: None
Post Date: February 20, 2025
Senior Manager, Franchise, Tunisia
Position Overview: This leadership role is responsible for managing and accelerating the franchise development in designated franchise via ensuring smooth translation of BP strategies into execution plans with clear KBIs, joint routines and integrated roadmap to achieve target NSR, and value market share.
Key Responsibilities:
Identify incremental revenue opportunities and programs that capitalize on those opportunities (by country, by brand, by channel by package, by consumption occasion, by beverage category) securing we grow ahead of market and competition with a focus on a specific channel or occasion. Works together with partners to identify specific local customer opportunities and on way forward – owning end 2 end process (customer acquisition/ re-negotiation). Jointly work with System partners to identify key. channel/customer opportunities and translate to plans with clear KBIs Support (owns) execution of Revenue Growth Management Initiatives (including the management and implementation of a price/packing strategy that maximizes the value that consumers perceive for our brands for a specific channel. In charge of understanding full competitive landscape having full overview & implications for us our system. Lead execution of integrated consumer, shopper and commercial plans based on BP/System mitigation/acceleration agreement collaborating with System partners for specific channel or occasion. Prepare and own the common performance scorecard for the franchise & lead setting and monitoring of right KBIs for all critical initiatives. Track financial performance vis-a-vis operating budget and expenses. This includes the optimization of DFR/DME in relation to volume and return on investment. Re-plan as necessary to deliver expected results. Lead the execution of occasion-based marketing toolkits which should include state of the art designed and innovative racks, point of sale material and CDE with a clearly defined picture of success for specific channel or occasion. Define opportunities for segmented execution and collaborate with the bottler on developing plans that capture this incremental revenue and profit opportunity.
Qualifications and Skills Required:
Bachelors Degree 8+ years of Business and/or functional experience in Operation/Marketing/Commercial. Commercial knowledge at a managerial level: (shopper marketing, channel strategy, customer management, negotiations and local market understanding). Marketing skills: knowledge of brand strategy, consumer communication and marketing plans. Proven experience at managing complex and challenging projects.
Functional Skills:
Strong Analytical Skills: to translate data and insights to help inform key business decisions.
Commercial execution acumen: solid understanding of commercial and ability to support plans.
Franchise leadership: to drive better collaboration cultivating win-win relationships.
P roblem framing and problem-solving: ability to structure and coordinate / lead cross functional complex analysis, initiatives, or efforts.
Team integration: Ability to form, energize and work in efficient teams.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
