https://bayt.page.link/hpQRiYVkrJMwMa4KA
Create a job alert for similar positions

Job Description

Location: Fully-Remote (Work from Home), 9 AM - 5 PM CST


We are looking for an experienced E-commerce Marketing Strategist to lead efforts in optimizing an e-commerce site and driving profitability. The ideal candidate has hands-on experience in scaling an e-commerce platform and has since transitioned into a strategic role focused on high-level decision-making. This role centers on developing data-driven strategies to improve existing assets and enhance site performance.


Key Responsibilities:


  • Data-Driven Strategy Development: Analyze data from marketing campaigns and site performance to create strategies that enhance traffic, engagement, and conversions.


  • Product & SEO Optimization: Oversee product listings on WooCommerce, refining SEO and product presentation based on performance insights to improve visibility and engagement.


  • Ad Strategy & Optimization: Guide and optimize Google and Facebook Ads campaigns to drive targeted traffic, ensuring high ROI and alignment with broader e-commerce goals.


  • Social Media Oversight: Manage strategy for Meta social media presence, utilizing existing assets to drive engagement and strengthen community interactions.


  • Performance Tracking & Reporting: Regularly assess campaign effectiveness, using data to adjust strategies, identify growth opportunities, and report on key metrics.


Must-Haves:


  • Strategic E-commerce Experience: Extensive experience managing and optimizing e-commerce sites, preferably WooCommerce, with a focus on strategy over execution.


  • Data-Driven Decision Making: Proven ability to analyze data and apply insights to enhance marketing strategies and site performance.


  • Google & Facebook Ads Knowledge: Skilled in developing and managing ad strategies for Google and Facebook, with a track record of driving high-quality traffic and optimizing for ROI.


  • SEO Knowledge: Solid understanding of e-commerce SEO best practices, focusing on data-informed adjustments for product listings and site optimization.


  • Growth-Oriented Mindset: A proactive approach to continuous improvement, using data to generate new ideas and adapt strategies for growth.


  • High Attention to Detail: Ability to maintain a strong focus on accuracy and professionalism in all strategic adjustments.


  • Fluent English: Excellent written and verbal communication skills, with an ability to clearly convey strategy and performance insights.


Nice-to-Haves:


  • Creative Marketing Insight: Familiarity with creative marketing strategies to increase engagement and conversions.


  • Advanced Analytics Skills: Expertise in tracking, analyzing, and reporting data insights, contributing to a refined and iterative marketing strategy.


What Success Looks Like:


  • Product & SEO Optimization: Enhanced product listings that drive traffic and engagement through strategic SEO and data-backed improvements.


  • High ROI on Ad Spend: Effective, optimized Google and Facebook Ads driving consistent, qualified traffic.


  • Engaging Social Media Strategy: Active Meta social media presence that increases engagement without asset creation.


  • Strategic Growth & Innovation: Continuous adaptation and refinement of strategies, contributing to the long-term profitability of the site.


  • Detailed Performance Oversight: Accurate, insightful reporting on campaign and site performance.


Application Process:To be considered for this role these steps need to be followed:
  • Fill in the application form


  • Record a video showcasing your skill sets


You have reached your limit of 15 Job Alerts. To create a new Job Alert, delete one of your existing Job Alerts first.
Similar jobs alert created successfully. You can manage alerts in settings.
Similar jobs alert disabled successfully. You can manage alerts in settings.