Our client is a forward-thinking media platform that drives conversations inspiring change and empowering innovation. They are looking for a detail-oriented and communicative Digital Marketing Specialist to measure, analyze, and optimize the performance of digital marketing campaigns across various platforms.
The ideal candidate is highly analytical with a passion for tracking metrics. While content optimization is a plus, if you're a strong marketing analyst and eager to learn, this role is for you.
Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Campaign Performance Tracking: Measure the performance of digital campaigns (impressions, clicks, email campaign performance, etc.) using HubSpot and Mailchimp, ensuring effective data tracking and analysis.
UTM Tag Tracking: Monitor and analyze UTM tags on the website to track traffic sources and campaign success.
Campaign Monitoring: Track and report on campaign performance, measuring engagement metrics and identifying areas for improvement.
Performance Dashboards: Maintain and update performance dashboards, providing actionable insights.
Cross-functional collaboration: Work with marketing, design, and content teams to align marketing initiatives with company goals.
Secondary Responsibilities (Preferred, but not essential):
Content Support: Assist with digital campaign execution, oversee posting schedules, and optimize content using AI tools, while adhering to brand guidelines.
Brand Consistency: Collaborate with the design team to ensure all digital assets align with the brand voice and design standards.
Asset Organization: Manage and organize raw content and digital assets for future campaigns.
What Success Looks Like:
Accurate Campaign Tracking: Track and analyze campaign metrics, including email performance and UTM tags, providing actionable insights for improvement.
Well-Maintained Dashboards: Keep dashboards updated with clear insights into campaign success and engagement.
Optimized Content: Support campaigns by ensuring content is optimized with AI tools and follows brand guidelines.
Organized Digital Assets: Ensure digital assets are well-organized for easy access and use across marketing initiatives.
Brand Consistency: Maintain a cohesive and consistent brand voice across all digital marketing campaigns.
Qualifications:
Experience: 2+ years in digital marketing, with a focus on analytics and performance tracking. Experience with HubSpot and Mailchimp is required.
Analytical Skills: Strong ability to analyze campaign metrics and performance data, including UTM tracking.
Communication Skills: Excellent verbal and written communication abilities, with experience working cross-functionally.
Detail-oriented: Highly organized, with strong attention to detail in managing data and digital assets.
Tech-Savvy: Familiar with performance monitoring tools and dashboards, with the ability to extract actionable insights.
AI Tools Knowledge (Nice to have): Experience with AI tools for content optimization and automation is a plus.
Brand Management (Nice to have): The ability to ensure brand consistency across all digital marketing assets is a plus.
Opportunity:
If you are an analytical and detail-oriented Digital Marketing Analyst with a passion for tracking metrics, optimizing campaigns, and supporting content initiatives, we encourage you to apply. Join our client’s innovative team and contribute to impactful, data-driven marketing efforts.
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