Tactical Campaign Manager | Al-Futtaim Automotive | BYD

Job Requisition ID: 167061 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organization to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day

Overview of the Role

As a Tactical Campaign Manager, you will be responsible for developing and executing tactical campaigns to drive sales performance and stock optimization. You will work closely with the Product & Pricing team to design proactive and reactive campaigns, ensuring market competitiveness and profitability. Through collaboration with internal stakeholders and brand principals, you will maximize customer demand and enhance the effectiveness of sales campaigns.

What You Will Do

• Develop and implement quarterly tactical product campaigns to achieve volume and profit objectives
• Monitor competitor offers and industry trends to design data-driven campaigns
• Track campaign budgets and assess effectiveness to maximize ROI
• Work with Brand General Managers, Operations Managers, and Marketing teams to align campaigns with business goals
• Measure key success metrics (e.g., showroom traffic, conversion rates) and implement improvements

Required Skills to Be Successful

• 4+ years of experience in automotive pricing and product management at an OEM or major distributor level
• Strong analytical skills with experience in pricing tools and financial data analysis
• Proven ability to develop and manage sales campaigns and budgets
• GCC experience and exposure to mass-market automotive brands preferred

About the Team

You will be part of the Product & Pricing division, working closely with the Head of Product & Pricing and various stakeholders across sales, marketing, and brand operations. The team focuses on optimizing product lifecycle management and ensuring that tactical campaigns align with business objectives to drive profitability.

What Equips You for the Role

• A Bachelor’s degree in Marketing, Business, or a related field (or extensive relevant experience)
• Strong understanding of automotive industry dynamics, including pricing and sales strategies
• Ability to develop customer-centric campaigns that drive demand and revenue
• High attention to detail and data-driven decision-making capabilities
• Passion for the automotive sector and a drive to exceed sales and profitability targets
• Ability to work in a fast-paced, cross-functional environment
• Excellent project management, negotiation, and presentation skills

About Al-Futtaim Automotive
A major division of the UAE-based Al-Futtaim Group of companies, Al-Futtaim Automotive is an industry leader with presence in 10 countries across the Middle East, Asia and Africa.
Our core business activities at Al-Futtaim Automotive include distribution, manufacturing, leasing and aftersales, and we are firmly established as the regional representative of some of the world’s most iconic automotive brands: Toyota, Lexus, Honda, Jeep, Chrysler, Dodge, Volvo and RAM.
We are driven by a customer-centric approach, constantly pushing the boundaries on innovation, quality standards, and value-added service across our vast universe of customers - right from motoring enthusiasts to fleet operators to contractors. Our mission is to become the leader in custom-made mobility solutions by delivering nothing less than world-class omni-channel experiences. 
We channel our local expertise and global trust to deliver one of the most comprehensive portfolios of mobility products and solutions, from passenger cars to SUVs, electric vehicles to high-performance motorbikes, commercial vehicles to industrial & construction equipment.
What keeps the company moving forward is a 9000-member strong team, with inspiring possibilities for growth, throughout the career path. This is Al-Futtaim Automotive and we empower talent to move forward.