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Job Description

Role Summary:


Responsible for implementing digital marketing and social media strategies to enhance brand visibility, engage the SAFE target audience, and drive online growth.


Main Responsibilities:


  • Manage and grow SAFE's presence on various social media platforms, monitor social media trends, and respond to comments and messages.
  • Plan and execute paid advertising campaigns on platforms such as Twitter, Instagram, and Google.
  • Collaborate with the content team to ensure consistency in messaging.
  • Track and analyze social media and digital marketing performance metrics and provide insights and recommendations for improvements.
  • Build and nurture online communities, fostering a positive brand image, and identify and engage with industry influencers and advocates.

Required Qualifications:


  • Minimum bachelor’s degree in Public Relations, Communications, or a related field.
  • +5 years of experience in various rules.

Functional Competency:


  • Social Media Management:

Proficiency in managing and growing social media accounts.


  • Digital Advertising:

Knowledge of digital advertising platforms and campaign optimization.


  • Visual Design:

Knowledge of digital advertising platforms and campaign optimization.


Core Competency:


Dependability:


  • Self-driven and takes action proactively.
  • Pursues goals with persistence and stamina, works on tasks thoroughly, ensuring accuracy and meeting standards.
  • Maintains high levels of quality and effectiveness of work outputs and achieves outstanding results.

Collaboration:


  • Collaborates constructively with people at all levels across the organization.
  • Helps colleagues, always available to the team, and delivers on team commitments.
  • Trusts the guidance and direction of colleagues and senior members of the team.

Analytical Thinking:


  • Examines evaluates and analyses different types of information objectively. 
  • Spots trends and patterns, establishes key facts clearly, and interprets numerical data effectively
  • Provides insights and identifies ways to improve things. Trust your intuition about which methods will work best.

Effective Communication:


  • Listens attentively and seeks to understand before being understood
  • Explains things clearly, articulates and presents information effectively and confidently
  • Challenges ideas effectively and presents persuasive arguments by presenting a strong case.

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