Specialist I , Digital Marketing and PR

1. Key Responsibilities:

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
2. Knowledge of paid advertising platforms (e.g., Google Ads, ;LinkedIn Ads).
3. Design, build, and maintain our social media presence
4. Assist with all internal and external marketing campaigns, producing content for projects and initiatives to enhance lead generation.

1.5  Collaboratively coordinate the creation and update of corporate content: web, social media; responsible for content-related protocols to keep up to date.

1. Work with key internal role-players to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives. 
2. In coordination with the graphic designer, develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success.
3. Create and edit high-quality content for various digital platforms.
4. Managing the company’s communications by ensuring that the language style utilised aligns with the PR message house in both English and Arabic.

1. Support the development and execution of identity and collateral materials for exhibitions    and sponsorships.
2. Supporting in content writing and translating all the written material needed (Videos scripts, corporate messages … etc)
3. Collect and analyze data, providing insights into what is working and what isn't, and you will be responsible for monitoring metrics such as traffic, engagement, and conversion rates to ensure continuous improvement.

1. Develop effective marketing plans and campaigns that resonate with our target audience, drive engagement, and generate leads.
2. Organizing internal and external events such as conferences, exhibitions, townhalls etc.
3. Maintain consistency and custodian of internal brand standards across all materials
4. Coordinate the onboarding of new vendors and purchase order management.
5. Coordinating with relevant 3rd parties, such as media agencies, creative agencies and event organizers and other vendors for marketing the media selected in order to implement marketing and communications initiatives smoothly.
6. Reviewing integrated plans and campaigns and productions across all digital and offline mediums to ensure it is in compliance with brand values and guidelines.
7. Optimize copy and landing pages for search engine marketing, Perform ongoing keyword discovery, expansion, and optimization.
8. Research and analyse competitor advertising links.