Maintain the organization's promotional and branding activities using various social media accounts.Content Creation and Curation: Developing, creating, and curating engaging content (posts, videos, images, articles) for various social media platforms.
Social Media Strategy: Designing and executing social media campaigns aligned with the company’s objectives, targeting the right audience, and choosing the best platforms.
Community Management: Engaging with followers, responding to comments, direct messages, and handling customer inquiries or concerns. Building and maintaining positive relationships with the community.
Analytics and Reporting: Tracking and analyzing key performance metrics (engagement, reach, conversions, etc.) to evaluate the success of campaigns and adjust strategies accordingly.
Trend Monitoring: Keeping up with current social media trends, platform changes, and audience preferences to adapt content and campaigns..
Paid Advertising: Managing social media ad campaigns (e.g., Facebook Ads, Instagram Ads) to increase brand visibility and conversions.
Collaboration with Teams: Working closely with marketing, PR, and other departments to ensure cohesive brand messaging and promotions across all channels.
Influencer and Partnership Management: Identifying and working with influencers or other brands to collaborate on campaigns that drive engagement and visibility.
Skills
Good understanding of social media KPIs.
Skilled in handling content planning, ideation, creation, and delivery for platforms like Facebook, LinkedIn, Instagram, and Twitter.
Knowledge of metrics like referral, organic, and social traffic, along with an understanding of SEO parameters.
Content Writing Experience.
Possessing remarkable potential in showcasing ideas through formal and informal modes.
An optimistic personality, ready to adapt to the organization's requirements for creating relevant promotional material.
