Social Media Lead

Summary

The Social Media Lead plays a key role within the Social Media department at NEOM and is responsible for executing the overall Social Media strategy. The role directly/indirectly covers workstreams such as social content management, campaign management, community management, social listening, and paid social media.

Social Media is playing a key role in building awareness and understanding of NEOM in domestic and international markets, as well as building and protecting the Brand’s online reputation

Position description and responsibilities

Strategic

• Manage the NEOM Masterbrand social media channels across 7 platforms.
• Responsible for the implementation of the social media strategy
• Day to External agency management
• Develop quarterly content road maps based on pre-approved content themes and pillars

Operational    

• Work closely with the Head of Social Media on achieving NEOM’s social media, marketing and communications objectives.
• Serve as primary point of contact with appointed social media agency and manage day-to-day communications and deliverables.
• Lead day to day content and community management operations.
• Oversee the development quarterly content road maps based on pre-approved content themes and pillars
• Manage the development and delivery of monthly content calendars and weekly content plans by the agency
• Manage the overall content delivery, from planning, to execution and launch; including all various level of approvals.
• Work closely with the NEOM’s Comms team on all corporate announcements to be covered on Social in a timely manner. 
• Work with internal stakeholders across the organization to support and amplify key messages on each channel
• Ability to re-purpose social media content for different social media platforms based on deep understanding how content is consumed differently on each channel
• Ideation on quick wins and reactive / agile content creation
• Oversee community management on NEOM’s social media channels ensuring timely responses and moderation by the Social agency
• Execute the Social Media roll-out for NEOM’s upcoming hero brand campaigns
• Overseeing the development of in-house and outsourced creative materials
• Define and optimize the overall scope of work for NEOM Social Media agencies as well as other project-specific agencies and production houses
• Work with NEOM’s sectors and regions to ensure they’re running best-in-class social media.
• Act as ‘Entity Success Manager’ within NEOM’s central social media team and work closely with NEOM’s sectors and regions to ensure they’re equipped to have a successful social media set-up.

Knowledge, Skills and Experience

• 5-7 years of concentrated experience managing corporate social media channels
• Social Media experience within Tourism, FMCG, Retail/Property or hospitality industry.
• English language, Arabic is strongly desirable.
• A proven track record in developing and executing Social Media Strategies
• Experience in tourism would be beneficial.
• Excellent project management skills
• A proven track record in agency management and internal stakeholder engagement.
• Experience of working in Saudi Arabia or the Middle East is preferable however not mandatory.
• Deep understanding of the Saudi/region social media landscape and culture nuances.
• Experience within an International corporate environment is desirable

Qualifications

• Degree, Marketing / Digital Marketing
• Relevant industry qualifications
• Meta blueprint certified
• Twitter flight certified
• Snap focus certified
• LinkedIn Marketing Solutions certified