The main purpose of this role is to combine marketing and social media management skills to architect
and enhance company social media presences, including interacting with customers, promoting brand-
focused interactive and engaging content, and expanding opportunities for revenue. Works with social
media team members to create innovative social media campaigns.
• Develop and implement a comprehensive social media strategy to align with
organizational goals and objectives.
• Stay updated on industry trends and best practices to ensure the effectiveness of
the social media strategy and emerging social media platforms to ensure a proactive
and innovative approach.
• Stay informed about influencer marketing trends, industry best practices, and
emerging platforms to stay ahead of the curve.
• Oversee the creation and implementation of social media campaigns across various
platforms to showcase menu items, promotions, and events.
• Monitor social media trends and engage with customers to enhance online
community building.
• Develop and execute social media strategies to increase brand presence on
platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok…etc.
• Monitor and respond to customer reviews and comments on social media
platforms.
• Identify and cultivate partnerships with relevant influencers, food bloggers, and
other industry partners to extend the company's digital reach.
• Monitor social media channels for brand mentions and engage with the online
community in a timely and professional manner.
• Foster positive relationships with followers and address any concerns or inquiries.
• Monitor social media channels for brand mentions, comments, and messages.
• Engage with the online community, respond to inquiries, and build positive
relationships with followers.
• Monitor and respond to comments, direct messages, and mentions on Instagram
and other social media platforms in a timely and authentic manner.
• Foster positive relationships with followers and the broader Instagram community.
• Plan and create engaging Stories and Reels to showcase behind-the-scenes content,
promotions, and other relevant updates.
• Utilize features such as polls, questions, and quizzes to enhance audience
interaction.
• Identify, recruit, and build strong relationships with influencers that align with the
brand's values and target audience.
• Negotiate and manage contracts, ensuring mutually beneficial terms for both
parties.
• Plan and execute influencer marketing campaigns from conception to completion.
• Collaborate with internal teams to align influencer campaigns with overall
marketing and brand strategies.
• Negotiate compensation, deliverables, and terms with influencers, ensuring a fair
and transparent collaboration.
• Ensure compliance with legal and ethical guidelines in influencer partnerships.
• Use and utilize analytics tools to track, measure, and report on key performance
indicators (KPIs) for social media campaigns.
• Analyze data to identify trends, insights, and areas for improvement.
• Provide regular reports and insights to measure the success of campaigns and
identify areas for improvement.
• Track and analyze the performance of influencer campaigns using relevant metrics
and analytics tools.
• Develop and execute paid social media advertising campaigns to reach target
audiences and achieve specific goals.
• Monitor ad performance and make adjustments as needed to optimize results.
• Monitor social media trends, industry conversations, and competitor activities to
identify opportunities and potential risks.
• Provide recommendations based on social listening insights.
• Work closely with marketing, communications, and other relevant departments to
ensure a cohesive and integrated approach to social media.
• Work closely with other social media handlers, content creators, and cross-
functional teams to align Instagram content with overall brand messaging.
• Collaborate with influencers and partners for co-branded content on Instagram.
• Work closely with influencers to create engaging and authentic content that
resonates with their audience and showcases our brand effectively.
• Provide creative direction and guidance to influencers while maintaining brand
consistency.
• Maintain brand consistency across all social media channels and ensure that all
content aligns with the organization's values and messaging.
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