Senior Manager, Marketing GCC

BeiGene continues to grow at a rapid pace with challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

BeiGene continues to grow at a rapid pace with more than 10.000 employees in 5 continents with locations in leading global innovation hubs.
BeiGene is having challenging and exciting opportunities for experienced professionals. When considering candidates, we look for scientific and business professionals who are highly motivated, collaborative, and most importantly, share our passionate interest in fighting cancer.

Role purpose:  
 

The Senior Manager, Marketing is accountable for leading the achievement of the Portfolio’s business results in all GCC countries by developing and implementing the portfolio strategy in an exceptional manner. 

Will work in close collaboration with New Markets, ensuring optimal alignment between NMs and GCC TA strategies. 

Will be accountable for achieving key business metrics (Market share, Patient share, Business Plan target etc.) with brand team collaboration influenced by exceptional leadership without authority.  

Lead and shape in developing and executing the successful launch strategy of new brand/ indications and potential other pipeline products.

Coach and mentor the field team on the key tasks and share the best practices across the organization. 

Key responsibilities and Tasks:

    Describe in depth what a customer journey is, the stakeholders involved and why it is important to our business and connect this to the strategy. 
    Shape the informal and formal research and know what a good research brief and briefing looks like while leading the team to ask the right questions
    Analyze & interpret data from a range of sources, for example macro/regulatory/cultural/medical/technological trends. 
    Develop value propositions, why they provide competitive advantage and know they are developed through the in depth understanding of the customer's desired experience.
    Support and lead the team, providing information, as briefed to help validate and assess the commercial impact of value propositions.
    Understand in depth all the time the cost-effectiveness and the key drivers of value for stakeholders, and lead in building a compelling argument to support BeiGene value propositions.
    Draft brand’s benefits and positioning, and how it dictates the marketing strategy, decisions, plans and supporting materials based on deep understanding the internal and external insights. 
    Understand in depth the scenario analysis and know how to interpret key data and identify possible actions for the future proactively 
    Lead portfolio management through analysis and cross functional working 
    Support the cross-functional team, as briefed, in the launch planning process to bring launches to life effectively and efficiently.
    Proactively seek out sources of data on target audiences, medical marketing, therapeutic areas, the competition and healthcare landscape on a regular basis to develop compelling insights.
    Network with peers and externally to understand best practices and lessons learned within the organization and in the market. 
    Lead and manage, where possible, in shaping business cases and know where to access the required inputs
    know and can teach others on the tools we use to track and report our brand’s equity as well as our business and apply the results of analysis to shape priorities.
    Identify and socialize key performance indicators to measure the success of a given initiative.
    Develop, execute and evaluate the marketing plans and support it, leading certain initiatives, making informed choices at key milestones in exceptional manner. 
    Develop messaging that is relevant and engaging for audience when delivering internal presentations in a storytelling approach and can coach others on this.
    Understand in depth the importance of making choices in identifying the key messages for external audiences.
    Participate in agency briefings and feedback sessions while helping others on this. 
    Build collaborative external partnerships that will deliver brand strategies and increase our competitive advantage and take this to next level 
    Collaborate and lead with the people who work with and be able to bring individual goals together to develop a shared vision of success.
    Teach others about how our organization works and how decisions get made to increase influence.
    Proactively seek out sources of data on target audiences, medical marketing, therapeutic areas, the competition, and healthcare landscape on a regular basis to develop compelling insights.
    lead the team to explore regulatory challenges with innovative thinking.
    Use external examples beyond health care to inspire different ways of solving problems, encouraging my agencies to experiment to maximize the competitiveness of ideas generated.
    Help guide the mapping of the customer journey, the deep understanding of pain points and customer needs on and off-line at each step
    Network with peers and externally to understand best practices and lessons learned within the organization and in the market 
    Lead and manage, where possible, in shaping of business cases and know where to access the required inputs
    know and can teach others on the tools we use to track and report our brand’s equity as well as our business and apply the results of analysis to shape priorities
    Identify and socialize key performance indicators to measure the success of a given initiative
    Develop, execute and evaluate the marketing plans and support it, leading certain initiatives, making informed choices at key milestones in exceptional manner 
    Develop messaging that is relevant and engaging for audience when delivering internal presentations in a storytelling approach and can coach others on this 
    Understand in depth the importance of making choices in identifying the key messages for external audiences
    Participate in agency briefings and feedback sessions while helping others on this 
    Build collaborative external partnerships that will deliver brand strategies and increase our competitive advantage and take this to next level 
    Collaborate and lead with the people who work with and be able to bring individual goals together to develop a shared vision of success
    Teach others about how our organization works and how decisions get made to increase influence
    Proactively seek out sources of data on target audiences, medical marketing, therapeutic areas, the competition and healthcare landscape on a regular basis to develop compelling insights
    lead the team to explore regulatory challenges with innovative thinking
    Use external examples beyond health care to inspire different ways of solving problems, encouraging my agencies to experiment to maximize the competitiveness of ideas generated
    Help guide the mapping of the customer journey, the deep understanding of pain points and customer needs on and off-line at each step
    Consistently ensure operating in accordance with BeiGene´s Standards of conduct and all applicable local laws and regulations

Requirements: 
•    KSA experience is a must.
•    Gulf countries experience is a plus.

•    Experience with new product launch in oncology and Haemato-Oncology Field.
•    At least 2 years of marketing experience in Oncology/Hematology is a must.
•    A minimum of 7 years industry/ business experience, within different functional areas, sales, marketing, medical and/or market access with proven cross-functional leadership without authority and brand management experience. 
•    Fluency in English language is required.
•    Strong in building bridges and alliances across functional and regional boundaries to deliver value
Supervisory Responsibilities: No
Computer Skills:  proficiency in all Office programs
Location:  Riyadh, Saudi Arabia or Dubai, UAE
Travel Required:  Availability to travel 40% of your time.

BeiGene Global Competencies

When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork
• Provides and Solicits Honest and Actionable Feedback
• Self-Awareness
• Acts Inclusively
• Demonstrates Initiative
• Entrepreneurial Mindset
• Continuous Learning
• Embraces Change
• Results-Oriented
• Analytical Thinking/Data Analysis
• Financial Excellence
• Communicates with Clarity

We are proud to be an equal opportunity employer and we value diversity. BeiGene does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.