Senior Executive Manager - Trade Marketing
Job Description
Role Purpose To lead MKTG relationships by developing and managing plans at a client level driving acquisition and retention through communication and engagement activations. The role requires deep understanding and reporting of trends at a client, regional and industry level.
Corporate/KA Trade Marketing
Retention: Develop and align Regional Client Retention Marketing Plans and supervise executions.
New Business: Develop Acquisition Sales toolkit driving BUPA Arabia Value proposition while customizing to client needs.
Communication: Supervise the overall regional communication master plans and coordinate with other regions.
Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
SME Trade Marketing
Retention: Develop and align Regional Client Retention Marketing Plans and executions.
Recovery: Support SME Recovery team with any needed marketing assets and activations.
Communication: Supervise the overall regional communication master plans and coordinate with other regions.
Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
Intelligence & Analysis
Analysis: Focused on Retention, Utilization, Satisfaction and Lappsers.
Reporting: at an organization level.
Budget & Investment
Lead AOP budget planning for function.
Responsible for functional ROI.
Monthly Functional Budget Reporting.
Long-term Investment efficiency planning.
Talent Development
Develop Trade Marketing capabilities, including planning, analysis, presenting and reporting.
Skills
Strong communication (verbal and written)
Hands-on and execution attitude with ability to drive change and make things happen
Project management skills
Business Acumen
Creativity
Customer Focus and Data Driven
Presentation skills
Experience in sales and/or per-sales management
Experience in Customer Care
Job Location Jeddah , Saudi Arabia Job Role Marketing and PR Career Level / Band Senior Executive
