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Search Engine Marketing and Paid search Team Lead

Today 2025/07/11
Other Business Support Services
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Job Description

  • Develop optimization strategies that increase the company's search engine results rankings.
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEM analysis and recommendations in coordination with elements and structure of websites and web pages
  • Implement link-building campaigns in coordination with client SEO goals
  • Assist in the development and execution of communication/content strategies via social communities in coordination with SEM goals
  • Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
  • Collaborate with other team members to manage SEM strategy
  • Update content and website links for maximum optimization and search engine rankings
  • Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • Identify opportunities to drive customer value based on actual behaviors through different channels and prioritize them.
  • Boost the conversion rates between the full funnel segments by bringing in creative Ideas to boost the KPIs
  • Work with team members to understand data requirements and objectives, resulting in successful deliverables.
  • Analyze and report on critical performance metrics.

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