Sales Manager - B2B Event Sales

Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.   

To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi’s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.   

Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.

Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities.  

We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:  

• Work within a highly dynamic business with the energy and style of a start-up  
• Be part of building a business that is launching new products and events at scale  
• Grab an opportunity to accelerate your career and make a real impact.  

Areas of Focus

• Stadium Space Sales: Specialize in selling stadium space and products/services related to stadium development, including designers, developers, architects, and consultants.
• Target Markets: Engage with both international and domestic markets, focusing on high-value sales opportunities.
• Sales Experience: Preference for candidates with a background in conference sales, specifically for smaller shows with limited marketing budgets.

Responsibilities

• Sales Strategy Development: Build and execute a sales strategy for stadium space targeting key stakeholders in the industry.
• Telesales Focus: Actively engage in telesales activities, demonstrating resilience in a competitive market environment.
• High-Value Sales: Aim to sell high-value items, ideally in the range of $10k to $100k, rather than lower-value delegate sales.
• Lead Generation: Identify and contact top prospects, including a targeted list of the top 50 stadium architects, showcasing proactive outreach methods.
• Collaboration: Work closely with team members to ensure collective achievement of sales targets and share best practices.
• Customer Relationship Management: Maintain up-to-date customer records, interactions, and transaction details in the CRM system.
• Proposal Writing: Draft and review business proposals and customer contracts, ensuring alignment with customer needs.
• Market Awareness: Stay informed on trends and changes in the stadium and event management industry, both locally and internationally.
• Networking and Events: Attend relevant industry seminars, conferences, and events to nurture relationships and promote the company’s offerings.
• Personal Development: Proactively develop skills and knowledge in sales excellence, aligning with individual development plans.

Measures of Success:

• Personal revenue targets
• Conference portfolio revenue targets
• New business revenue against target/KPIs
• Number of net, new logos and new subsidiaries of existing logos
• Forecasting accuracy
• Ability to follow process – Salesforce / Forecasting 
• Pipeline conversion rate
• Achieve total revenue and profit targets monthly, quarterly and annually in line with New business Sales Strategy,
• Individual Development plan in place embracing Sales Excellence
• Work with the Tahaluf team to deliver solutions and share best practices
• New business/Customer development plan objectives v. achievements

Experience & Qualifications:

• Experience in B2B Events: Experienced in B2B events in the European market not less than 5 years.
• Education: Bachelor's degree.
• Industry Knowledge: A good understanding of the real estate industry.

Core Benefits:  

• Medical Insurance for individual and family  
• Annual leave – 25 days #
• Manager and above, School fees contribution, 40,000 SAR per child per year, up to a max of three children  
• Wellbeing Benefits  
• Remote working on Sundays  
• Working anywhere – 1 month every year

Additional Expat Benefits Only*:  

• Paid visa costs – individual and family up to a max of three children  
• Paid flight to Riyadh (for you and your dependents) 
• 60 days accommodation or suitable serviced apartment from your arrival date. Alternatively, if you already have accommodation in Riyadh and do not require a hotel or serviced apartment, then we provide a one-off payment of SAR 5,000 
• SAR 2,500 towards shipping goods/excess baggage costs on production of receipts/invoices 
• Cost of an Annual trip home - individual only  
• On leaving the company - paid flight home for you and end of service gratuity payment (if applicable)  

Additional Benefits where the Saudi National is relocating within KSA Only*:  

• Paid flight to Riyadh (for you and your dependents) 
• Relocation costs to cover a hotel room – up to 30 days (single / family room), & Excess baggage allowance of up to SAR 1500 

*If eligible