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Job Description

We are seeking a motivated and results-driven Sales Executive to join our team specializing in heavy kitchen equipment. The ideal candidate will have a strong background in sales, excellent customer relationship skills, and a proven ability to meet and exceed sales targets. This role involves engaging with clients in the hospitality, food service, and catering industries to provide them with high-quality kitchen solutions tailored to their needs.


  1. Sales and Business Development:
  • Identify and approach potential clients in the hospitality, restaurant, and catering sectors.
  • Generate leads, follow up on inquiries, and convert prospects into customers.
  • Promote and sell a range of heavy kitchen equipment such as ovens, refrigerators, grills, dishwashers, and other commercial appliances.
  1. Customer Relationship Management:
  • Build and maintain strong relationships with clients, understanding their needs and recommending suitable products.
  • Provide exceptional customer service to ensure customer satisfaction and long-term partnerships.
  • Conduct regular visits to client locations to demonstrate products and address inquiries.
  1. Market Research and Analysis:
  • Stay informed about industry trends, competitor activities, and customer preferences.
  • Provide market feedback and suggestions for new products or improvements.
  1. Sales Planning and Reporting:
  • Develop and implement sales strategies to achieve monthly and quarterly targets.
  • Prepare sales reports, forecasts, and budgets as required.
  • Participate in trade shows, exhibitions, and networking events to promote the company's products.
  1. Technical Knowledge and Training:
  • Gain in-depth knowledge of the product range, including specifications, features, and benefits.
  • Collaborate with technical teams to ensure customers receive proper installation and after-sales service.


Preferred Candidate

Years of Experience
Min: 2 Max: 5
Residence Location
All GCC Countries; Saudi Arabia

Forma Trading & Contracting logo
Forma Trading & Contracting

Established in 2014, Forma Group specializes in manufacturing, supplying, and installing building materials across the construction and the events industry and has achieved significant growth and profitability over a short time period with a focus on expansion, quality of service, and service/product innovation. Our multiple factories/workshops have each been set up independently and gradually to compliment one another, guaranteeing that a well rounded and complete service is offered to our clients. Each of our divisions has its own location, management, and staff with a focus to innovate and excel further in their respective fields. As of today Forma Group employs more than 200 + people across the different subsidiaries and is still expanding strategically.

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