Job Description
Job Summary:
The Sales Development Representative (SDR) is a critical player in driving CEQUENS' revenue growth. This role combines lead generation, qualification, and sales to convert prospects into paying customers. The ideal SDR is a highly motivated, results-oriented individual with a passion for technology and sales.
Main Areas of Responsibility:
Lead Generation:
- Proactively identify, research, and contact potential customers within target industries.
- Conduct in-depth research on target accounts to understand their pain points and identify opportunities.
- Utilize various prospecting techniques (cold calling, email, social media) to generate high-quality leads.
- Qualify leads based on predefined criteria to determine their fit and potential for conversion.
Appointment Setting
- Schedule meetings and product demos for qualified leads with the sales team, ensuring a smooth transition of lead information and requirements.
- Follow up on leads at various stages of the sales funnel to ensure progression toward a sales opportunity.
Sales Pipeline Development:
- Schedule and conduct product demonstrations and discovery calls to showcase CEQUENS' value proposition.
- Effectively communicate CEQUENS' solutions and benefits to address customer needs.
- Build and nurture strong relationships with prospects to establish trust and credibility.
- Achieve and exceed monthly and quarterly lead generation and qualification targets.
Sales Closure:
- Close small-volume deals independently, contributing directly to revenue generation.
- Collaborate with the sales team to develop and execute sales strategies.
- Utilize CRM to accurately track and manage sales activities and pipeline.
- Provide valuable insights and feedback on lead quality, sales process, and market trends.
Data Management
- Maintain accurate and up-to-date records of all interactions with prospective clients in the CRM system.
- Track and analyze lead generation activities and outcomes to refine strategies and improve effectiveness.
Collaboration and Feedback
- Work closely with the sales and marketing teams to align strategies and share insights from client interactions.
- Provide feedback on the lead generation process and participate in team meetings to discuss challenges and strategies for improvement.
Market and Competitive Intelligence
- Stay informed about market trends and competitive offerings to effectively position CEQUENS' solutions.
- Use insights from the market to enhance conversations with potential clients and identify new sales opportunities.
